// Launching The Official Collection
Hot on the heels of the releases for Warhammer and Transformers, we recently helped to launch the latest partwork release from Hachette for Assassin's Creed: The Official Collection. With limited budgets available for the launch we were tasked with building a social community on Facebook using mainly organic means.
Over the course of the first month of the community we developed a high-growth launch strategy aimed at building a large engaged community in as short a timeframe as possible. By utilising low-cost competitions, Twitter to drive engagement with existing communities and our 'interact & invite' strategy we were able to grow the audience to over 7,500 within a 10 week period.
FIRST 6 MONTHS - THE NUMBERS
In the first 6 months we had achieved over 12,000 page followers through organic means.
The page was getting an average of 7% engagement rate on all posts.
Over 50,000 engagements with our interactive content since launch.
Our posts were viewed over 2,000,000 times with little to no promotional budget.
WHAT THE CLIENT SAYS:
"Hydrogen helped us develop a impactful Facebook strategy and grow an engaged audience for our Assassin’s Creed figurines collection launch. Very knowledgeable and passionate about what they do, the whole team are a pleasure to work with. They really took the time to understand our audience for this launch and provided a dedicated and enjoyable service, I would recommend them highly!"
- Sophie Laporte, Senior Product Manager