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Social Media Blog
January 15, 2020
A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how and what you should test.
November 4, 2019
A look at the different YouTube ad formats available, how they work and when to use them.
August 29, 2019
What is Facebook's new 'clear history' tool and how does it work? We examine 'off-Facebook activity' and what it means for social media marketing.
July 16, 2019
Did you know that emojis appeared in print in 1881? We take a look at the history of the emoji from then until now.
June 28, 2019
At our Social Media Day event, we asked Arnold Clark, Worldwide Cancer Research and Netball Scotland their tips on delivering ROI from social media. Discover their answers.
May 24, 2019
When using LinkedIn as an advertising platform, it can be frustrating to know what you can and can’t do. We address our biggest bugbears.
April 2, 2019
What is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.
January 23, 2019
How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.
December 14, 2018
If you think LinkedIn is a dull place to be on social media, think again! We take a look at what the platform has changed in 2018.
September 7, 2018
From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.