February 6, 2020

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their business revenue, it’s an important area for marketers to focus on: but there are still common mistakes we see over and over...

October 10, 2019

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social and how brands can make it part of their social strategy.

August 20, 2019

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you should give social media the love it deserves in your marketing mix.

July 30, 2019

Instagram has extended the use of its Story donation functionality to UK charities – here's how to use it.

July 24, 2019

Want to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers into brand advocates through dedicated content creation.

June 14, 2019

Checking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic formatting? You’re not alone – and here 's why.

May 2, 2019

The key announcements from 2019's F8 Facebook conference and what they mean.

March 19, 2019

Discover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.

February 19, 2019

What social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.

January 16, 2019

A beginner's guide to how social media algorithms work and how to make sure your posts are seen.

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