May 22, 2020

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat during this pandemic.

March 25, 2020

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it is a key building block to make sure that your brand stands out on social and is consistent throughout posts.

March 9, 2020

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance. So, how do you create a content plan? Find out our eight steps...

February 6, 2020

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their business revenue, it’s an important area for marketers to focus on: but there are still common mistakes we see over and over...

October 10, 2019

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social and how brands can make it part of their social strategy.

August 20, 2019

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you should give social media the love it deserves in your marketing mix.

July 30, 2019

Instagram has extended the use of its Story donation functionality to UK charities – here's how to use it.

July 24, 2019

Want to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers into brand advocates through dedicated content creation.

June 14, 2019

Checking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic formatting? You’re not alone – and here 's why.

May 2, 2019

The key announcements from 2019's F8 Facebook conference and what they mean.

Please reload