Robyn MurrayJan 20, 20213 minThe importance of an Instagram aestheticAn Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.
Lucy MuircroftJan 11, 20214 minSocial media predictions for 2021Social commerce, live video and social media activism - discover our 2021 social media predictions.
Ciara MacphersonJan 7, 20214 minMaking accessible social media contentWhy create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.
Ishbel MacleodNov 25, 20202 minHydrogenetics: a new way to benchmark your social mediaSometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...
Darren ForsythNov 20, 20203 minWhat does a Creative Operations Director do?Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...
Ciara MacphersonNov 18, 20203 minNine content writing tips for social media9 tips to help you deliver quality social media content.
Ishbel MacleodOct 23, 20205 minWill The Social Dilemma be the death knell for social media?What will Netflix's The Social Dilemma documentary mean for the social media industry?
Richard WardropOct 15, 20204 minPureGym Luton – A lesson in balancing centralised and local social accounts We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.
Daniel RaeAug 21, 20205 minHow c-commerce can help enhance your sales via social mediaC-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u
Sophie KeirAug 20, 20204 minHow to make your job application stand outWith so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc
Emma O'LoanAug 5, 20203 minStarting in design when working from home: Emma's first week at HydrogenEmma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...
Sophie KeirJul 20, 20204 minStarting a job when working from home: Sophie's first week at HydrogenWhat happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi
Ishbel Macleod and Nicky LogueJun 25, 20207 minSocial marketing post COVID-19: a playbookAcross the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now
Ishbel MacleodMay 22, 20206 minWhy you shouldn’t give up on social media in lockdownShould brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat
Blair EvansMay 4, 20204 minHow to use Instagram AR filters for marketingLearn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you
Carly CarbarnsMar 31, 20204 minCan social media deliver ROI?ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.
Ishbel MacleodMar 25, 20203 minCreating a tone of voice for social mediaTone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i
Ishbel MacleodMar 9, 20204 minHow to create a social media content planCreating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.
Ishbel MacleodFeb 6, 20206 minNine social media mistakes you’re making and how to fix themEveryone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu
Ewan HamiltonJan 20, 20206 minFive organic social media metrics you should be trackingSocial media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo