Social Media Blog | Social News and Insights

All Posts

Jan 15, 2020
3 min

Why you should A/B test social media ads

A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how a

Fiona Parker

Jan 9, 2020
4 min

Social media predictions for 2020

Have a glimpse at what we think will be the main topics trending around social media in 2020…

Nicole Nowacka

Dec 19, 2019
2 min

LinkedIn’s biggest changes in 2019

LinkedIn saw several updates over 2019 to make the platform more engaging, as well as to improve the ad functionalities on offer. Here, we l

Nicole Nowacka

Dec 17, 2019
3 min

Twitter’s biggest changes in 2019

A look back at some of the major changes and announcements that Twitter made in 2019.

Nicole Nowacka

Dec 16, 2019
3 min

Facebook’s biggest changes in 2019

As always, Facebook has carried out a multitude of updates in the past year. Find out what they are in our blog.

Nicole Nowacka

Dec 12, 2019
3 min

Instagram’s biggest changes in 2019

Keeping up-to-date on social media developments and trends are key for every business to successfully enhance customer engagement on their o

Social media customer service strategy best practice guide

Richard Wardrop

Nov 27, 2019
5 min

Social media customer service strategy best practice guide

Using our best practice guide, we can help you create quality two-way conversation between your brand and its customers via inclusive, frien

Simi Billing

Nov 20, 2019
3 min

Why you should consider creating a Facebook Group for your brand

Facebook Groups can be valuable to your brand when used to their full potential. In this blog, we discuss some of the benefits of having a F

The importance of analysing social conversation throughout the sales funnel

Ewan Hamilton

Nov 11, 2019
5 min

The importance of analysing social conversation throughout the sales funnel

Discover how social media listening can help your brand throughout the sales funnel - from awareness and consideration to purchase and loyal

YouTube Ads 101: Understanding Ad Formats

Gail Malcolm

Nov 4, 2019
3 min

YouTube Ads 101: Understanding Ad Formats

A look at the different YouTube ad formats available, how they work and when to use them.

Ishbel Macleod

Oct 10, 2019
4 min

How brands can utilise dark social

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a

Top tips for social media video creation

Chris Smith and Ross Brooks

Oct 3, 2019
4 min

Is WhatsApp the next big thing for social customer service?

Should you consider WhatsApp as a social customer service channel for your business? Discover nine reasons WhatsApp might benefit your commu

Ciara Macpherson

Sep 16, 2019
3 min

Why you should care about TikTok

Why brands should be considering TikTok as a marketing channel.

Workplace by Facebook 101: Should you use it for internal communication?

Robyn Murray

Sep 5, 2019
3 min

Workplace by Facebook 101: Should you use it for internal communication?

A look at Workplace by Facebook for internal communications, and the pros and cons.

Five important things you can learn from social listening

Simran Billing

Sep 2, 2019
3 min

Five important things you can learn from social listening

Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.

Facebook’s Clear History Tool – What We Know So Far

Gail Malcolm

Aug 29, 2019
3 min

Facebook’s Clear History Tool – What We Know So Far

What is Facebook's new 'clear history' tool and how does it work? We examine 'off-Facebook activity' and what it means f

Seven reasons why you should invest in social media marketing

Ishbel Macleod

Aug 20, 2019
4 min

Seven reasons why you should invest in social media marketing

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you

Harnessing the power of Twitter’s keyword targeting

Daniel Rae

Aug 9, 2019
4 min

Harnessing the power of Twitter’s keyword targeting

How Twitter keyword targeting can help you to reach your target audience.

How to use Instagram Story’s new donation sticker

Ishbel Macleod

Jul 30, 2019
2 min

How to use Instagram Story’s new donation sticker

Instagram has extended the use of its Story donation functionality to UK charities – here's how to use it.

{"items":["5f6df5ea599c500017dd68d8","5f6df5ea599c500017dd68d9","5f6df5ea599c500017dd68da","5f6df5ea599c500017dd68db","5f6df5ea599c500017dd68dc","5f6df5ea599c500017dd68dd","5f6df5ea599c500017dd68de","5f6df5ea599c500017dd68df","5f6df5ea577eab002dec02a5","5f6df5ea577eab002dec02a6","5f6df5ea577eab002dec02a7","5f6df5ea577eab002dec02a8","5f6df5ea577eab002dec02a9","5f6df5ea577eab002dec02aa","5f6df5ea577eab002dec02ab","5f6df5ea577eab002dec02ac","5f6df5ea577eab002dec02ad","5f6df5ea577eab002dec02ae","5f6df5ea9563e10017f73570","5f6df5ea9563e10017f73571"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"themeName":"color_12","value":"rgba(209,202,201,0.75)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

3 4 5