An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.

Social commerce, live video and social media activism - discover our 2021 social media predictions.

Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.

Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...

Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...

9 tips to help you deliver quality social media content.

What will Netflix's The Social Dilemma documentary mean for the social media industry?

We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.

C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u

With so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc

Emma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...

What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi

Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo