Social Media Blog | Social News and Insights

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Jul 20, 2020
4 min

Starting a job when working from home: Sophie's first week at Hydrogen

What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi

Social marketing post COVID-19: a playbook

Ishbel Macleod and Nicky Logue

Jun 25, 2020
7 min

Social marketing post COVID-19: a playbook

Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now

Why you shouldn’t give up on social media in lockdown

Ishbel Macleod

May 22, 2020
6 min

Why you shouldn’t give up on social media in lockdown

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat

How to use Instagram AR filters for marketing

Blair Evans

May 4, 2020
4 min

How to use Instagram AR filters for marketing

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you

Carly Carbarns

Mar 31, 2020
4 min

Can social media deliver ROI?

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

Creating a tone of voice for social media

Ishbel Macleod

Mar 25, 2020
3 min

Creating a tone of voice for social media

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i

How to create a social media content plan

Ishbel Macleod

Mar 9, 2020
4 min

How to create a social media content plan

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.

Nine social media mistakes you’re making and how to fix them

Ishbel Macleod

Feb 6, 2020
6 min

Nine social media mistakes you’re making and how to fix them

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu

Five organic social media metrics you should be tracking

Ewan Hamilton

Jan 20, 2020
6 min

Five organic social media metrics you should be tracking

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo

Why you should A/B test social media ads

Gail Malcolm

Jan 15, 2020
3 min

Why you should A/B test social media ads

A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how a

Fiona Parker

Jan 9, 2020
4 min

Social media predictions for 2020

Have a glimpse at what we think will be the main topics trending around social media in 2020…

Nicole Nowacka

Dec 19, 2019
2 min

LinkedIn’s biggest changes in 2019

LinkedIn saw several updates over 2019 to make the platform more engaging, as well as to improve the ad functionalities on offer. Here, we l

Nicole Nowacka

Dec 17, 2019
3 min

Twitter’s biggest changes in 2019

A look back at some of the major changes and announcements that Twitter made in 2019.

Nicole Nowacka

Dec 16, 2019
3 min

Facebook’s biggest changes in 2019

As always, Facebook has carried out a multitude of updates in the past year. Find out what they are in our blog.

Nicole Nowacka

Dec 12, 2019
3 min

Instagram’s biggest changes in 2019

Keeping up-to-date on social media developments and trends are key for every business to successfully enhance customer engagement on their o

Social media customer service strategy best practice guide

Richard Wardrop

Nov 27, 2019
5 min

Social media customer service strategy best practice guide

Using our best practice guide, we can help you create quality two-way conversation between your brand and its customers via inclusive, frien

Simi Billing

Nov 20, 2019
3 min

Why you should consider creating a Facebook Group for your brand

Facebook Groups can be valuable to your brand when used to their full potential. In this blog, we discuss some of the benefits of having a F

The importance of analysing social conversation throughout the sales funnel

Ewan Hamilton

Nov 11, 2019
5 min

The importance of analysing social conversation throughout the sales funnel

Discover how social media listening can help your brand throughout the sales funnel - from awareness and consideration to purchase and loyal

YouTube Ads 101: Understanding Ad Formats

Gail Malcolm

Nov 4, 2019
3 min

YouTube Ads 101: Understanding Ad Formats

A look at the different YouTube ad formats available, how they work and when to use them.

Ishbel Macleod

Oct 10, 2019
4 min

How brands can utilise dark social

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a

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