How to create your own GIPHY stickers
Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...
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Robyn Murray
Feb 25, 20212 min
From Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons Mochi
How TikTok UGC helped make a small brand go viral
Kristen Wood
Feb 11, 20213 min
How to research keywords for social media marketing
How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.
Robyn Murray
Feb 5, 20214 min
Influencer Marketing 101
A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.
Ishbel Macleod
Jan 26, 20216 min
Is your social media GDPR compliant?
A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.
Robyn Murray
Jan 20, 20213 min
The importance of an Instagram aesthetic
An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.
Lucy Muircroft
Jan 11, 20214 min
Social media predictions for 2021
Social commerce, live video and social media activism - discover our 2021 social media predictions.
Ciara Macpherson
Jan 7, 20214 min
Making accessible social media content
Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.
Ishbel Macleod
Nov 25, 20202 min
Hydrogenetics: a new way to benchmark your social media
Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...
Darren Forsyth
Nov 20, 20203 min
What does a Creative Operations Director do?
Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...
Ciara Macpherson
Nov 18, 20203 min
Nine content writing tips for social media
9 tips to help you deliver quality social media content.
Ishbel Macleod
Oct 23, 20205 min
Will The Social Dilemma be the death knell for social media?
What will Netflix's The Social Dilemma documentary mean for the social media industry?
Richard Wardrop
Oct 15, 20204 min
PureGym Luton – A lesson in balancing centralised and local social accounts
We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.
Daniel Rae
Aug 21, 20205 min
How c-commerce can help enhance your sales via social media
C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u
Sophie Keir
Aug 20, 20204 min
How to make your job application stand out
With so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc
Emma O'Loan
Aug 5, 20203 min
Starting in design when working from home: Emma's first week at Hydrogen
Emma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...
Sophie Keir
Jul 20, 20204 min
Starting a job when working from home: Sophie's first week at Hydrogen
What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi
Ishbel Macleod and Nicky Logue
Jun 25, 20207 min
Social marketing post COVID-19: a playbook
Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now
Ishbel Macleod
May 22, 20206 min
Why you shouldn’t give up on social media in lockdown
Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat
Blair Evans
May 4, 20204 min
How to use Instagram AR filters for marketing
Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you
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