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The importance of creative content for your B2B brand
Think that creative thinking doesn't apply to the world of B2B marketing? Think again!
Louise McCahery
Apr 26, 20215 min read
Everything to know about Instagram Reels
An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.
Sophie Keir
Mar 23, 20214 min read
Five tips to up your social media game
Hydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media
Ewan Hamilton
Mar 22, 20213 min read
How to create your own GIPHY stickers
Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...
Emma O'Loan
Mar 16, 20215 min read
From Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons Mochi
How TikTok UGC helped make a small brand go viral
Robyn Murray
Feb 25, 20212 min read
How to research keywords for social media marketing
How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.
Kristen Wood
Feb 11, 20213 min read
Influencer Marketing 101
A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.
Robyn Murray
Feb 5, 20214 min read
Is your social media GDPR compliant?
A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.
Ishbel Macleod
Jan 26, 20216 min read
The importance of an Instagram aesthetic
An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.
Robyn Murray
Jan 20, 20213 min read
Social media predictions for 2021
Social commerce, live video and social media activism - discover our 2021 social media predictions.
Lucy Muircroft
Jan 11, 20214 min read
Making accessible social media content
Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.
Ciara Macpherson
Jan 7, 20214 min read
Hydrogenetics: a new way to benchmark your social media
Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...
Ishbel Macleod
Nov 25, 20202 min read
What does a Creative Operations Director do?
Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...
Darren Forsyth
Nov 20, 20203 min read
Nine content writing tips for social media
9 tips to help you deliver quality social media content.
Ciara Macpherson
Nov 18, 20203 min read
Will The Social Dilemma be the death knell for social media?
What will Netflix's The Social Dilemma documentary mean for the social media industry?
Ishbel Macleod
Oct 23, 20205 min read
PureGym Luton – A lesson in balancing centralised and local social accounts
We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.
Richard Wardrop
Oct 15, 20204 min read
How c-commerce can help enhance your sales via social media
C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u
Daniel Rae
Aug 21, 20205 min read
How to make your job application stand out
With so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc
Sophie Keir
Aug 20, 20204 min read
Starting in design when working from home: Emma's first week at Hydrogen
Emma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...
Emma O'Loan
Aug 5, 20203 min read
Starting a job when working from home: Sophie's first week at Hydrogen
What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi
Sophie Keir
Jul 20, 20204 min read
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