Want to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers int

Did you know that emojis appeared in print in 1881? We take a look at the history of the emoji from then until now.

The world of social media is constantly changing and the past 6 months have been no different. Here are some of the biggest changes to socia

Marketing and comms directors from Volvo, SSE, Highland Park and reach Solutions share their tips for engaging and retaining customers on s

Discover how to stand out from the crowd when you go for an entry-level marketing job - and how to overcome common CV mistakes.

At our Social Media Day event, we asked Arnold Clark, Worldwide Cancer Research and Netball Scotland their tips on delivering ROI from socia

The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look

Checking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic

When using LinkedIn as an advertising platform, it can be frustrating to know what you can and can’t do. We address our biggest bugbears.

Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting

Good meta data isn't just about SEO. Discover why it can help your social media link descriptions and how to make sure you deliver the b

The key announcements from 2019's F8 Facebook conference and what they mean.

How to create and use Instagram GIF stickers using GIPHY.

What is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.

Understanding the rules and regulations to advertise alcohol brands on social media.

Discover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.

How influencers, creators and brands can utilise Instagram's new Branded Content tool. Learn how to use the tool and track results.

What social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.

Have you been feeling a little uninspired by what you’re seeing on your Instagram feed? We show off some of our favourite accounts you shoul

What is community management, why is it important and who is doing it well? This blog takes a look and provides top tips and examples.