Social Media Blog | Social News and Insights

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Jan 23, 2019
4 min

Employee Advocacy and Social Selling

How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.

Ishbel Macleod

Jan 16, 2019
3 min

Understanding social media algorithms

A beginner's guide to how social media algorithms work and how to make sure your posts are seen.

Robyn Murray

Jan 10, 2019
6 min

Bloggers and Influencers 101

Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.

Ishbel Macleod

Dec 21, 2018
3 min

What will 2019 bring for social media?

What will happen to social media in 2019? We all give our predictions...

Ciara Macpherson

Dec 20, 2018
5 min

2018 in review: Instagram

2018 was quite the year for Instagram. From a host of ad updates to the launch of IGTV, we take a look at what the platform got up to...

Richard Wardrop

Dec 18, 2018
3 min

2018 in review: Facebook

Facebook has been in the news a lot in 2018 - and not always for good reasons. From security to Stories, we sum up the year in our latest bl

Ishbel Macleod

Dec 17, 2018
3 min

2018 in review: Snapchat

In 2018, Snapchat has been on a mission to prove that it’s more than the dog lens and disappearing posts. Discover what they've introduc

Ishbel Macleod

Dec 17, 2018
2 min

2018 in review: Pinterest

Pinterest might not be top on your social media agenda, but 2018 saw some big changes for the platform. We take a look.

Gail Malcolm

Dec 14, 2018
6 min

2018 in review: LinkedIn

If you think LinkedIn is a dull place to be on social media, think again! We take a look at what the platform has changed in 2018.

Robyn Murray

Dec 13, 2018
4 min

2018 in review: Twitter

Bots, live videos and timeline changes: a look at the biggest changes to Twitter in 2018.

LinkedIn launches Stories: is it a step too far?

Ishbel Macleod

Nov 23, 2018
3 min

LinkedIn launches Stories: is it a step too far?

LinkedIn announces "Student Voices" Stories...but does this functionality really suit a professional platform?

Richard Wardrop

Nov 2, 2018
4 min

How to handle a social media crisis

A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!

Ciara Macpherson

Oct 8, 2018
3 min

IGTV: Should you give it a shot?

So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.

The CMA and ASA Influencer's Guide at a glance

Ishbel Macleod

Oct 1, 2018
4 min

The CMA and ASA Influencer's Guide at a glance

What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.

Why e-commerce brands should use Instagram Story’s Shopping feature

Ishbel Macleod

Sep 19, 2018
2 min

Why e-commerce brands should use Instagram Story’s Shopping feature

Instagram has rolled out it's shopping features to all e-commerce brands: here's how it works.

Should you have a separate customer service Twitter account?

Richard Wardrop

Sep 17, 2018
4 min

Should you have a separate customer service Twitter account?

Many brands on Twitter have a dedicated support channel to separate marketing activity from customer service. But is this the right approach

Social Ads 101: Beginner's Guide to LinkedIn Ads

Gail Malcolm

Sep 7, 2018
6 min

Social Ads 101: Beginner's Guide to LinkedIn Ads

From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.

Daniel Rae

Sep 4, 2018
3 min

Hands-on with Facebook Premiere

The pros and cons of Facebook Premiere, as well as our top tips for using the feature.

Social Ads 101: Beginner's Guide to Twitter Ads

Gail Malcolm

Aug 21, 2018
4 min

Social Ads 101: Beginner's Guide to Twitter Ads

Are you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!

Social Ads 101: Beginner's Guide to Instagram Ads

Gail Malcolm

Aug 16, 2018
3 min

Social Ads 101: Beginner's Guide to Instagram Ads

All you need to know to start advertising on Instagram.

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