Ishbel MacleodJul 24, 20193 minHow Facebook Top Fan badges can help your marketingWant to use Facebook Top Fan badges for more than a gimmick? Discover how to find your Top Fans, and how you can develop these followers int
Gail MalcolmJul 16, 20192 minThe history of the emojiDid you know that emojis appeared in print in 1881? We take a look at the history of the emoji from then until now.
Simi BillingJul 15, 20194 min2019: The last 6 months on social media in reviewThe world of social media is constantly changing and the past 6 months have been no different. Here are some of the biggest changes to socia
Ciara MacphersonJul 3, 20195 minSocial Media Day: 5 top tips for using social media to build lasting customer relationshipsMarketing and comms directors from Volvo, SSE, Highland Park and reach Solutions share their tips for engaging and retaining customers on s
Richard WardropJul 2, 20194 minSocial Media Day: 13 tips to land your first job in social mediaDiscover how to stand out from the crowd when you go for an entry-level marketing job - and how to overcome common CV mistakes.
Gail MalcolmJun 28, 20195 minSocial Media Day: Delivering ROI from Social MediaAt our Social Media Day event, we asked Arnold Clark, Worldwide Cancer Research and Netball Scotland their tips on delivering ROI from socia
Richard WardropJun 24, 20193 minHow important is audio in social media marketing?The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look
Ishbel MacleodJun 14, 20193 minWhy you’re seeing an influx in random accounts viewing your Instagram StoriesChecking your latest Instagram Story stats and seeing that there are a lot of random viewers who you don’t know – particularly with Cyrillic
Gail MalcolmMay 24, 20193 minNine things on our LinkedIn wishlistWhen using LinkedIn as an advertising platform, it can be frustrating to know what you can and can’t do. We address our biggest bugbears.
Robyn MurrayMay 16, 20194 minInfluencer Marketing 101: five tips for a successful partnershipLooking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting
Daniel RaeMay 10, 20193 minThe importance of meta data to social mediaGood meta data isn't just about SEO. Discover why it can help your social media link descriptions and how to make sure you deliver the b
Ishbel MacleodMay 2, 20194 minF8 2019: Eight announcements you need to know from Facebook’s conferenceThe key announcements from 2019's F8 Facebook conference and what they mean.
Ciara MacphersonApr 10, 20193 minInstagram 101: Instagram GIF StickersHow to create and use Instagram GIF stickers using GIPHY.
Gail MalcolmApr 2, 20193 minBeginners Guide to Facebook PixelsWhat is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.
Richard WardropMar 28, 20193 minAdvertising alcohol on social mediaUnderstanding the rules and regulations to advertise alcohol brands on social media.
Ishbel MacleodMar 19, 20193 minThe importance of adding UTM codes to social media linksDiscover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.
Robyn MurrayMar 15, 20193 minHow to use Instagram's Branded Content toolHow influencers, creators and brands can utilise Instagram's new Branded Content tool. Learn how to use the tool and track results.
Ishbel MacleodFeb 19, 20192 minWhat the Parliamentary report on social media regulation meansWhat social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.
Ciara MacphersonFeb 6, 20194 minOur Favourite Instagram AccountsHave you been feeling a little uninspired by what you’re seeing on your Instagram feed? We show off some of our favourite accounts you shoul
Richard WardropJan 28, 20194 minThe importance of community managementWhat is community management, why is it important and who is doing it well? This blog takes a look and provides top tips and examples.