Ishbel MacleodMar 9, 20204 minHow to create a social media content planCreating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.
Ishbel MacleodFeb 6, 20206 minNine social media mistakes you’re making and how to fix themEveryone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu
Ewan HamiltonJan 20, 20206 minFive organic social media metrics you should be trackingSocial media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo
Gail MalcolmJan 15, 20203 minWhy you should A/B test social media adsA/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how a