As Hydrogen hits that 1 year landmark, with memories still vivid and lessons still fresh, I thought I’d share our experience.

How to use metadata to optimise your content for social media shares and make it stand out.

Is it better to use the 1:1 ratio for videos and images than the traditional 16:9 aspect ratio?

On the back of Facebook testing video cover images for brand pages, we take a look at the new looping videos.

It's been a month since Instagram unveiled a series of updates including Instagram Collections: we take a look at how it can be used.

April 2017 has been yet another busy month for updates to social networks: from Twitter news streaming to Facebook camera and Snapchat world

The importance of relevance when it comes to growing and engaging with a social community.

No-one wants to be in the middle of a #socialmediafail, but it's important to have a plan in place in case.

Whether you get 5 customer service enquiries a week or 500, it's worth having a system in place to deal with them on social.

Social media changes all the time, and March 2017 has been no different: we've welcomes Instagram Story Ads, Facebook A/B testing and mo

This is one questions that we get asked most: "What social media platforms should I be on?" Here's how to choose.

Should you move your ad budget from PPC to social? Our latest blog takes a look at the benefits of social media advertising.

We are often asked "what is the best way to keep on top of your social media presences?" Here's our answer...

Whether your business is well established or just starting out, there's no right or wrong time to make those first steps into the social

Putting politics aside for a second, we have to ask the question: When is it ok for a business leader/owner to get personal on social media?

You may or may not of heard of the term “social proof” and if you have heard of it, you may not know why it’s so important. We explain.

Why agencies offering X number of social posts for a tiny fee is destroying true value: and why it won't benefit your business.

Putting your social channels live is a big deal...even when you work in a social media agency.

The importance of social media advocacy and the three step journey you need to take to put it in place.

Let’s face it, sales businesses, such as estate agency, and social don’t sit that well together. Here's why (and how to make it better).