Social proof & why you should care
You may or may not of heard of the term “social proof” and if you have heard of it, you may not know why it’s so important. We explain.
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Mike Scott
Sep 28, 20164 min
Commoditised marketing is destroying true value
Why agencies offering X number of social posts for a tiny fee is destroying true value: and why it won't benefit your business.
Mike Scott
Sep 12, 20162 min
Pressing the social go live button
Putting your social channels live is a big deal...even when you work in a social media agency.
Mike Scott
Aug 17, 20162 min
Business challenges with employee social advocacy
The importance of social media advocacy and the three step journey you need to take to put it in place.
Mike Scott
Aug 17, 20163 min
The problem with sales businesses and social…
Let’s face it, sales businesses, such as estate agency, and social don’t sit that well together. Here's why (and how to make it better).
Mike Scott
Aug 8, 20164 min
Lessons I have learned from my garden wall
It's a phrase that I have heard uttered time & time again, but in this case, I didn't listen. That phrase is, 'Buy cheap, bu
Mike Scott
Aug 7, 20163 min
Starting off in Social
When we work with clients to get off and running with their new social presence, we always prescribe the exact same staged process.
Mike Scott
Aug 7, 20163 min
Facebook Likes: Do they matter?
Of course, we all want Facebook Likes. But here is why they are just a vanity metric and you shouldn't put all your focus on Likes.
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