January 20, 2020

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is performing well in the social space.

November 4, 2019

A look at the different YouTube ad formats available, how they work and when to use them.

October 10, 2019

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social and how brands can make it part of their social strategy.

How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.

September 5, 2019

A look at Workplace by Facebook for internal communications, and the pros and cons.

September 2, 2019

Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.

August 20, 2019

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you should give social media the love it deserves in your marketing mix.

June 24, 2019

The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look at when - and how - to use audio.

May 16, 2019

Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting the most out your partnership.

April 10, 2019

How to create and use Instagram GIF stickers using GIPHY.

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