Social Ads 101: Beginner's Guide to LinkedIn Ads
From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.
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Gail Malcolm
- Aug 21, 2018
- 4 min
Social Ads 101: Beginner's Guide to Twitter Ads
Are you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!
Gail Malcolm
- Aug 16, 2018
- 3 min
Social Ads 101: Beginner's Guide to Instagram Ads
All you need to know to start advertising on Instagram.
Gail Malcolm
- Aug 10, 2018
- 5 min
Social Ads 101: Beginner’s Guide to Facebook Ads
A basic guide to Facebook advertising for business: learn how to set up and run a Facebook ad.
Ishbel Macleod
- Jul 20, 2018
- 2 min
Social shopping: Beginner’s guide to Shopify
How to use Shopify to connect your ecommerce platform to your social media - increasing awareness, leads and sales.
Ishbel Macleod
- Jul 17, 2018
- 2 min
Using emojis in social media marketing: a guide
Emojis can help increase engagement on your social posts - but only if used correctly. Here are our top five tips.
Ciara Macpherson
- Jun 12, 2018
- 3 min
Instagram 101: The Algorithm Explained
Instagram has let us all in on a little secret: how it’s algorithm works! Discover the three 'signals' Instagram uses to determine i
Ishbel Macleod
- Apr 12, 2018
- 3 min
What does GDPR mean for social media marketing?
For social media marketers, we see there being two main areas that GDPR will affect. This blog takes a look at both of these.
Mike Scott
- Feb 1, 2018
- 3 min
Internal Team vs Agency
It’s a question faced by most marketing directors and business owners at some stage. Do I go for an internal team, an agency or a hybrid app
Inderpreet Gharyal
- Jan 16, 2018
- 4 min
Instagram 101: Measuring Your Success
You've created an Instagram campaign: but how do you measure if it is successful? We take a look at Instagram analytics.
Inderpreet Gharyal
- Jan 11, 2018
- 4 min
Instagram 101: Creating your first Instagram Campaign
A beginner’s guide on how to effectively advertise your Instagram marketing campaign.
Ciara Macpherson
- Jan 4, 2018
- 3 min
Instagram 101: The Basics
You’ve decided to branch out your social media efforts to the hippest platform there is: Instagram! We take you through the basics.
Daniel Rae
- Jun 6, 2017
- 2 min
How to optimise your website for social media shares
How to use metadata to optimise your content for social media shares and make it stand out.
Chris Smith
- Jun 1, 2017
- 6 min
It’s Hip to be Square: The Impact of Aspect Ratio on Social Media
Is it better to use the 1:1 ratio for videos and images than the traditional 16:9 aspect ratio?
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