CHALLENGE
Cider is often considered a summer drink - how would we change that perception to boost winter sales?
Mauris non sem et arcu efficitur dictum. Donec nec molestie ex. Etiam finibus felis sit amet lectus luctus ullamcorper. Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat.
RESULTS
INSIGHTS & STRATEGY
We focused on two angles: Winter Serves, showcasing mouth-watering cocktails featuring Magners while Winter Occasions showed Magners being enjoyed at a variety of cosy, winter locations around Scotland. Donec nec molestie ex. Etiam finibus felis sit amet lectus luctus ullamcorper. Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat.
RESULTS
SOLUTION
With limited time, we planned a one-day content shoot to capture everything we needed. We found the perfect AirBnB in the Scottish Highlands and got to work. Donec nec molestie ex. Etiam finibus felis sit amet lectus luctus ullamcorper. Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat.
IMPACT
We created 131 assets (including 40 videos) to be amplified across social including features in BBC Good Food and Sainsbury’s Food magazine. Donec nec molestie ex. Etiam finibus felis sit amet lectus luctus ullamcorper. Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat. Aenean sagittis vel nulla bibendum sodales.
RESULTS
OUR WORK
CONTACT US
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