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POWERING GENDER EQUALITY
IN ENERGY 

Small budget, big results

CHALLENGE

Women are underrepresented at the top of the UK energy industry - how could we help non-profit POWERful Women fix that statistic with a creative campaign?

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RESULTS

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INSIGHTS & STRATEGY

If you can see it, you can be it. This is the mantra that drove us to create content that inspired young women across the UK. 

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RESULTS

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IMPACT

Over 93,000 clicks to the dedicated website for women to find out more about a career in energy.

Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat. Tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam.

SOLUTION

Contacting and capturing the real success stories from women of all ages and stages of their careers across 15 short-form videos and 3 hero videos. Released across National Apprenticeship Week, we also created an accessible A-Z energy series to break down any complicated jargon that might be a barrier to entry. On top of that, we paired up with content creators to give tips and advice to boost positive conversations around young women embarking on apprenticeships.

RESULTS

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OUR WORK

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BRINGING HOLLYWOOD
TO THE ISLE OF ARRAN

Delivering over 70k engagements while working alongside Ewan McGregor to help raise money for a worthy cause.

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POWERING GENDER EQUALITY IN ENERGY

Women are underrepresented at the top of the UK energy industry - how could we help non-profit POWERful Women fix that statistic with a creative campaign?

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RAISING A GLASS
IN FRANCE

When Highland Park wanted to reach the French market we had to adapt to working in a completely different language as well as adhere to France’s strict alcohol marketing guidelines. Here’s how we did it.

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SERVING RESULTS
FOR MAGNERS

Cider is often considered a summer drink - how would we change that perception to boost winter sales?

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TAKING OFF WITH AGS

Airports are rife with intense and urgent requests from customers - so how could we help three major UK airports answer queries and improve their brand reputation?

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CONTACT US

223 W George St, Glasgow G2 2ND

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