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BRINGING HOLLYWOOD TO THE ISLE OF ARRAN

Delivering over 70k engagements while working alongside Ewan McGregor to help raise money for a worthy cause.

CHALLENGE

Isle of Arran Distillery had a rare opportunity to promote Ewans Cut, a 26-year-old whisky created with Ewan McGregor. The challenge was to drive awareness, engage both whisky enthusiasts and McGregor’s vast fan base and most importantly, spotlight the charity auction of 150 bottles benefiting Children’s Hospices Across Scotland (CHAS).

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INSIGHTS & STRATEGY

The strategy was simple—create buzz, drive auction participation, and spark conversations around the whisky’s exclusivity and its charitable impact. 

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RESULTS

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IMPACT

The campaign not only sold out the limited bottles but also created a buzz that positioned Isle of Arran as a brand committed to quality, exclusivity, and social good—great for building brand partnerships and attracting new business. Ewans Cut wasn’t just a whisky release—it was an opportunity to highlight craftsmanship, exclusivity, and meaningful impact. A perfect example of how a brand can drive customer loyalty and create new business prospects by connecting with consumers on an emotional, charitable level.

SOLUTION

Hydrogen ventured on a trip to the Island of Arran to create three engaging video assets:
 

  1. Tasting Notes: A peek into the meticulous craftsmanship and the flavour profiles to expect in every bottle.
     

  2. Auction Call: Announcing the charity auction and encouraging whisky lovers to bid and support CHAS.
     

  3. Ewan visits Lagg Distillery: Whilst Ewan was visiting the island, he was welcomed him to Arran's sister Distillery, where he was presented with his very own first-fill bourbon barrel.
     

These targeted whisky fans, McGregor’s global following, and charity supporters.

RESULTS

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OUR WORK

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BRINGING HOLLYWOOD
TO THE ISLE OF ARRAN

Delivering over 70k engagements while working alongside Ewan McGregor to help raise money for a worthy cause.

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POWERING GENDER EQUALITY IN ENERGY

Women are underrepresented at the top of the UK energy industry - how could we help non-profit POWERful Women fix that statistic with a creative campaign?

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RAISING A GLASS
IN FRANCE

When Highland Park wanted to reach the French market we had to adapt to working in a completely different language as well as adhere to France’s strict alcohol marketing guidelines. Here’s how we did it.

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SERVING RESULTS
FOR MAGNERS

Cider is often considered a summer drink - how would we change that perception to boost winter sales?

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TAKING OFF WITH AGS

Airports are rife with intense and urgent requests from customers - so how could we help three major UK airports answer queries and improve their brand reputation?

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CONTACT US

223 W George St, Glasgow G2 2ND

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