CHALLENGE
Airports are rife with intense and urgent requests from customers - so how could we help three major UK airports answer queries and improve their brand reputation?
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RESULTS
INSIGHTS & STRATEGY
By analysing other UK airports, we identified three key areas where we could make a difference and stand out. We needed to reduce response times, proactively engage with customers whilst protecting and enhancing the brand reputation of AGS. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat.
RESULTS
SOLUTION
To address these challenges, we implemented a comprehensive social media management strategy. We prioritised responding to all social media inquiries as quickly as possible and created a centralised knowledge base of FAQs to streamline responses. To resolve complex issues, we worked closely with airport staff through specific crisis comms channels. Lastly, we developed strategies to address negative feedback constructively.Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam.
IMPACT
Our efforts resulted in significantly reduced response times to customer inquiries. This led to increased customer satisfaction by providing timely and helpful responses. By effectively managing negative feedback, we mitigated potential brand damage.Ut feugiat eleifend vulputate. Fusce nec magna eu eros egestas congue ut vitae tellus. Donec cursus eget enim at imperdiet. Donec nibh libero, lacinia sit amet mollis eget, interdum nec diam. Proin facilisis orci non rutrum condimentum. Pellentesque sit amet elit placerat, fringilla enim at, dapibus orci. Nunc ut pulvinar elit, eu hendrerit elit. Maecenas maximus a felis tristique volutpat.
RESULTS
OUR WORK
CONTACT US
223 W George St, Glasgow G2 2ND