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Understanding your social media DNA


Hydrogenetics social media benchmarking

Looking to discover where your brand sits in the social media landscape? You need a Hydrogenetics™ report: the easy way to benchmark business against business, no matter your size or social advertising budget.

Hydrogenetics™ is a trademarked social media analytics report that benchmarks your social performance against that of your competitors.

Hydrogenetics™ social scoring provides a unique view on the social landscape allowing you to evenly review the competitive arena.  Through Hydrogenetics™, we will provide you with a report into your performance, highlighting areas for improvement, areas that you excel in and deliver you a social scorecard.

This unique scorecard will allow you to review your company performance against the best in the business, drawing on what works for them to improve your overall social presences.


Unlike other online benchmarking tools, we don’t just base your score on the number of your followers, or your post reach: we know that social media is much more than just vanity metrics. A smaller business can have a much more engaged target audience than a bigger brand with a scattergun approach, and our unique trademarked solution takes that into consideration.

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Why should you use Hydrogenetics Social Scoring?



Discover which of your channels and content themes perform best - and where there is room for improvement.



See where you rank against competitors of your choosing on four different pillars. 



Track audience and insight trends to optimise your performance.



Update or develop a social media strategy to take your learnings forward.

How is my Hydrogenetics score calculated?

Your Hydrogenetics™ score is calculated out of 100, based on your results from four main pillars which combine a number of social performance metrics.


You and your competitors are scored out of 25 for each of the pillars (platform, output, engagements and conversation), to receive an overall score out of 100. By measuring multiple factors for each of the four pillars, you can get a true oversight on how you are performing in the social sphere.


This pillar examines how a brand presents itself on the platforms most relevant to its industry. Scoring will assess platform presence, activity, audience and branding.


This pillar assesses the levels of post engagement that a brand receives, on each platform that is utilised. What is driving engagement is also considered in this pillar, and the quality of engagement for each brand’s posts.


This pillar audits the content that a brand produces on its social channels. It covers post frequency, media utilisation (e.g. video, images) and the variety in content themes used that are relevant to the brand's industry.


This pillar analyses external communication surrounding a brand. Utilising social listening, volumes of conversation, levels of sentiment towards a brand and the influence of those that mention a brand are all considered.

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