Marzipan Media
// Increasing ROI
THE BRIEF
Marzipan Media tasked us to raise awareness of their business following a major rebrand. Our goal was to encourage sign-ups to a free trial of their service, driving more traffic to their website and conversions.
THE SOLUTION
We quickly identified four specific target audiences, creating targeted campaigns and landing pages for each of them.
Through social listening and analysis, we uncovered some fundamental differences in the way that each of these target audiences used social media. This allowed us to develop a targeted campaign to reach them at the right time, in the right place.
Using pixel tracking, we were able to target these audiences even further, identifying what stage they were at in their journey with Marzipan. For example, we created awareness-raising ads for businesses in the early stages of researching their music licensing options. While also serving lead generation ads showcasing case studies and offering a 30-day free trial to those already aware of Marzipan and weighing up their options.
Over six months, our approach helped to generate a 650% increase in sales.
THE RESULTS
THE CLIENT
Marzipan Media is a music licensing company specialising in bespoke music, playlists and media for businesses and workplaces.