Social proof & why you should care
- Mike Scott
- Jan 24, 2017
- 2 min read

You may or may not of heard of the term “social proof” and if you have heard of it, you may not know why it’s so important. So I thought I’d write a quick 101 on what it means and why you should care.
So let’s start with the term itself. What is social proof?
To illustrate things, let me start with an example.
You have 2 companies that both sell golf clubs online. They are not well-known global brands and rely entirely on their online presence to sell their stock. Company A sells the latest Cobra driver for £169, company B sells it for £159. They both have well-designed, credible websites and you can’t find any negative reviews about them online.
But, there’s one small difference. Company A has a well-established social setup. This is something they advertise across their site, telling all visitors that they have 10,000 Twitter followers & 5,000 Facebook fans. Their social feeds are integrated with their website, showing the latest and they have a well maintained, active community of followers. Company B, conversely, has no Twitter presence and just 78 followers on Facebook, where their last post was published several months ago. The lack of social activity may set off alarm bells for some people.
Now, ask yourself this question. Do you trust Company B enough to save £10 or would you rather just pay the extra £10 for peace of mind, knowing the company is active and has an active fanbase? In a nutshell, that feeling of trust that you get from seeing an established social presence is social proof.
Now that’s social proof explained, why should you care about it.
Back in the ‘good old days’, brands used to be able to control what was said about them. They were able to control the stream of content through advertising, PR and their owned website(s).
93% of shoppers’ buying decisions are influenced by social media because 90% trust peer recommendations. – #Socialnomics
The advent of social media changed all of this. All of a sudden, people were talking about brands and commenting on their content and the brands couldn’t control it. This changed the dynamic and social peer recommendation becomes a key part of the decision making process. Customers need evidence from their peers that the brand is one they can trust. In fact, customers trust recommendations from complete strangers more than brand communications. By managing your brand’s social community, you can build a trusted audience network.
In the example above, Company B probably lost out on a sale, Company A has gained one and probably made an additional £10 of profit margin on that sale. Multiply this up and you’ll soon be able to justify an investment in social media.
If you’ve read this and see yourself as Company B, it’s probably worth us having a chat.
Kaiser OTC benefits provide members with discounts on over-the-counter medications, vitamins, and health essentials, promoting better health management and cost-effective wellness solutions.
Obituaries near me help you find recent death notices, providing information about funeral services, memorials, and tributes for loved ones in your area.
is traveluro legit? Many users have had mixed experiences with the platform, so it's important to read reviews and verify deals before booking.
代发外链 提权重点击找我;
蜘蛛池 蜘蛛池;
谷歌马甲包/ 谷歌马甲包;
谷歌霸屏 谷歌霸屏;
谷歌霸屏 谷歌霸屏
蜘蛛池 蜘蛛池
谷歌快排 谷歌快排
Google外链 Google外链
谷歌留痕 谷歌留痕
Gái Gọi…
Gái Gọi…
Dịch Vụ…
谷歌霸屏 谷歌霸屏
负面删除 负面删除
币圈推广 币圈推广
Google权重提升 Google权重提升
Google外链 Google外链
google留痕 google留痕
google seo google seo技术飞机TG-cheng716051;
03topgame 03topgame
gamesimes gamesimes;
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune Tiger…
Fortune Tiger Fortune Tiger;
EPS машины EPS машины;
Fortune Tiger Fortune Tiger;
EPS Machine EPS Cutting Machine;
EPS Machine EPS and EPP…
EPP Machine EPP Shape Moulding…
EPS Machine EPS and EPP…
EPTU Machine ETPU Moulding Machine
EPS Machine EPS Cutting Machine;
google seo google seo技术飞机TG-cheng716051;
03topgame 03topgame
gamesimes gamesimes;
Fortune Tiger Fortune Tiger;
Fortune Tiger Slots Fortune Tiger…
Fortune Tiger Fortune Tiger;
EPS машины EPS машины;
Fortune Tiger Fortune Tiger;
EPS Machine EPS Cutting Machine;
EPS Machine EPS and EPP…
EPP Machine EPP Shape Moulding…
EPS Machine EPS and EPP…
EPTU Machine ETPU Moulding Machine
EPS Machine EPS Cutting Machine;
google seo…
03topgame 03topgame
gamesimes gamesimes;
Fortune Tiger…
Fortune Tiger…
Fortune Tiger…
EPS Machine…
EPS Machine…
seo seo
betwin betwin;
777 777;
slots slots;
Fortune Tiger…
谷歌seo优化 谷歌SEO优化+外链发布+权重提升;