HIGHLAND PARK 54 YEAR OLD
All stories start somewhere. With a place, or a time, or an event. This story starts in Orkney, an archipelago of islands scattered in the stormy waters off the northernmost tip of Scotland.
Hydrogen Production was appointed to create a brand film for the launch of Highland Park 54 Year Old – the distillery’s oldest and rarest whisky to date.
Every element of Highland Park 54 Year Old is inspired by the magic of the brand’s Orkney Islands home, so it was Orkney that we chose as the backdrop for our key hero video.
A collaboration of three incredible craftspeople, working in whisky, glass and wood, we interviewed the makers of this exceptional legacy piece, and captured their stories of finding inspiration in the ancient, wild harmony of the landscape of Orkney.
In total three key hero videos were created, as well as over 50 additional assets to be used across social media and out-of-home media, across the globe.
In the first four weeks of launch, the hero videos had reached in excess of 1,000,000 people, with over 100k views.