SOCIAL MEDIA STRATEGY

CREATING THE PERFECT SOCIAL STRATEGY

You might be looking to launch a new product or business. You might be looking to refocus your current social media output.  Whatever the reason, you should have a defined strategy in place before starting.  This will allow you to establish why you are doing social media, what you expect to gain from the exercise, where you should be posting and who you are aiming your content at.  A strategy also allows you to set KPIs which will be used to benchmark your ongoing performance, ensuring you are constantly moving forward.

Without this in place, many brands simply end up posting for the sake of posting and never get their social media output fully up and running.

To deliver the perfect strategy for your brand, we:

Business and Market Discovery

We'll get to know how your business operates and what the competitor landscape looks like.

Customer Journey

Mapping

We'll map out where social media fits into your customer journeys and define its purpose.

Creative Approach

We'll set out a creative approach to make your brand stand out on the platforms.

 

Roadmap & KPIs

We'll set goals which we can measure performance against making sure you're always going in the right direction.

Once the strategy is in place, it’s entirely up to you what you do with that.  We can deliver it for you or we can train up your internal team to deliver it. You decide.

 

EXAMPLES OF STRATEGY WORK