SSE
// Driving 9000+ SSE Reward registrations
Want to create a campaign to surprise and delight your audience and customers?
We boosted engagement of the SSE Reward programme by 275% through a month of fun and interactive social content…just imagine how we can help you!
From live quizzes to targeted ads, we delivered a range of creative and engaging elements which drove fantastic results for SSE.
To find out how we can help you to drive awareness and engagement, as well as grow your fanbase, get in touch today…or read on to discover exactly how we achieved these results for SSE.
THE CHALLENGE
SSE Reward is a customer loyalty programme that provides exclusive benefits to members including pre-sales for gig tickets, lounge upgrades and money-can't-buy experiences at SSE sponsored venues.
We were asked to create a social media campaign to coincide with the 5th birthdays of the SSE Reward programme and The SSE Hydro in September 2018. The objectives were to raise awareness of the SSE Reward programme to non-SSE customers, reaffirm the advantages to current members as well as encourage existing customers to upgrade for free.
CONSIDERATIONS
Our main considerations were how to encourage people to engage and celebrate with an energy brand, and also how to persuade customers to sign up for SSE Reward.
While we wanted to celebrate and give away gifts, this couldn’t overshadow driving awareness of SSE Reward itself and the benefits available, so a balance had to be met.
THE SOLUTION
We decided to dedicate a whole month of activity to this milestone, hosting a series of competitions and giveaways to shine a spotlight on SSE Reward and its benefits.
Five at Five competition
On the 5th of September at 5pm, we launched our "Five at Five" show featuring energisers (the name given to the friendly faces of SSE who provide a warm welcome to the SSE venues) broadcasting 'live' at The SSE Hydro and The SSE Arena, Wembley.
We filmed the energisers on location and stitched the videos together with countdown overlays and competition details to create an additional layer of brand integration. Having teased that something was coming ahead of the broadcast, we launched with an already-engaged audience, organically reaching over 68,000 people.
Birthday quiz
Following on from the Five at Five success, we developed an interactive birthday quiz to further engage the audience on Facebook. The quiz took inspiration from trivia game shows such as Who Wants to Be a Millionaire and posed a series of multiple-choice questions, with four options for answers. Prizes included tickets to popular music gigs from acts such as Kylie Minogue and Smashing Pumpkins.
Overall, thousands of people actively engaged in the hour-long quiz with winners selected and announced in real-time, adding a layer of excitement and increased engagement.
Five at Five competition
On the 5th of September at 5pm, we launched our "Five at Five" show featuring energisers (the name given to the friendly faces of SSE who provide a warm welcome to the SSE venues) broadcasting 'live' at The SSE Hydro and The SSE Arena, Wembley.
We filmed the energisers on location and stitched the videos together with countdown overlays and competition details to create an additional layer of brand integration. Having teased that something was coming ahead of the broadcast, we launched with an already-engaged audience, organically reaching over 68,000 people.
THE RESULTS
Want to increase awareness or engagement of your company? Get in touch today to discuss how we can help you.