Our objective was ambitious and sharply defined: to captivate new audiences, reignite engagement among existing communities, and deliver a substantial uplift in memberships during the most competitive period of the year. At the heart of the campaign was the need to create momentum - to energise and motivate people of all ages and abilities to prioritise their health and wellbeing. More than simply driving sign-ups, the campaign aimed to reinforce Active Dundee’s position as the leading destination for health, fitness, and wellbeing in 2026. Through bold messaging, dynamic creative, and a clear focus on community impact, the initiative was designed to inspire action, build loyalty, and establish Active Dundee as the first choice for individuals looking to lead healthier, more active lives.

Our ‘Find Your New’ campaign positioned Active Dundee as the ultimate place for discovery and change. Messaging was sharply tailored to what truly motivates each audience to move.

Powerful instructor-led videos and influencer storytelling drove engagement, while conversion-focused paid media maximised leads - delivering record-breaking sign-ups for the timeframe

The campaign made a real difference, reaching people at scale and encouraging them to take that first step towards a more active lifestyle. With over 400,000 impressions, we connected with a wide audience and sparked strong interest, leading to more than 6,000 visits to our landing page. Most importantly, this translated into over 1,000 new memberships, showing that the campaign didn’t just get attention — it inspired action. Together, these results reflect a campaign that truly resonated with our community and helped more people discover what Active Dundee has to offer.