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The Brave Brand Guide

From politics to finance, our faith in traditional systems is dwindling. This breakdown is happening everywhere: including in your brand. So, how can you build genuine trust in a world that’s increasingly cynical?

Is

By

Ishbel Macleod

• 09 Sep 2025

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Influencer. Strategy. Paid Media. Content.

The updated HFSS ad guidelines, and what they mean for marketers

In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.

Feb 16, 2026
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Strategy. Content.

The Importance of Community Management on Social Media

Why building relationships on social media starts with great customer service and the processes that make it possible.

Jan 26, 2026
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Strategy. Content.

Social Storytelling: How to do it best in 2026

Short-form grabs attention. Mid-form builds trust. Long-form earns loyalty. The best social strategies use all three to move audiences from scroll to story. Want your content to work harder at every stage? We'll show you how.

Jan 5, 2026
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Strategy. Content.

Strategies to build loyal brand communities: Discord & Reddit

Looking to build a stronger connection with your customers? Brand communities can help you do just that.

Dec 16, 2025
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Insights. Strategy.

Proving ROI on social: turning engagement into impact

One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.

Nov 7, 2025
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Content.

Social media is making the metaverse more accessible

Is the metaverse still relevant? Explore the relationship between social media and the metaverse for immersive online experiences.

Oct 30, 2025
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