In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.
Why building relationships on social media starts with great customer service and the processes that make it possible.
Short-form grabs attention. Mid-form builds trust. Long-form earns loyalty. The best social strategies use all three to move audiences from scroll to story. Want your content to work harder at every stage? We'll show you how.
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