This energy company wanted to raise the profile of their Managing Director on LinkedIn. The aim was to position her as a trusted voice on topics that matter. Wind power, women in leadership and the strength of the company were central themes. At the same time, it was important to keep things human, tapping into personal interests, such as sports.
The challenge was balancing authority with personality: showing expertise while staying relatable. The team needed a way to consistently create content that felt authentic to her, while also making an impact with the right audiences.
Our insights team tracked news stories and social conversations to spot opportunities: from sharing news stories with her opinions to commenting on posts. This gave us a steady stream of relevant content for the Managing Director to share, alongside information around her speaking events and company news.
Every post was drafted with her voice in mind, shaped by her ideas and those of her leadership team. We made sure each update was rooted in insight, not fluff: engaging with co-workers, industry experts and communities where her voice mattered most.
Over six months, Hydrogen suggested 178 content ideas for the Managing Director – from Google searches being powered by wind energy, to a new alliance to support women in energy, to the creation of an expert panel to support a major review of women's football.
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