Isle of Arran Distillery had a rare opportunity to promote Ewan’s Cut, a 26-year-old whisky created with Ewan McGregor. They welcomed back the renowned Scottish star to their Lochranza Distillery for a truly special occasion. It was there in 1998 that Ewan first visited to toast the inaugural cask of Arran Single Malt.

More than two decades later, Ewan returned to the island to bottle and auction 150 exclusive bottles from that same cask. All proceeds support Children’s Hospices Across Scotland (CHAS), a charity close to Ewan’s heart that helps children with life-limiting conditions and their families.

The challenge was clear: drive awareness, engage whisky fans and Ewan’s global audience, and shine a spotlight on the charity auction for CHAS.

So how did we do it? During our trip to the Isle of Arran, we created three high-production captivating video assets:

​Tasting Notes: This was a peek into the meticulous craftsmanship and the flavour profiles to expect in every bottle. This gave the audience an insight into the whisky and an opportunity to learn more about its story.

Auction Call: Announcing the CHAS charity auction and encouraging whisky lovers to bid and support. This showcased the human element of the campaign and gave the audience a chance to hear from Ewan himself and his connection with CHAS.

Ewan visits Lagg Distillery: Whilst Ewan was visiting the island, he was welcomed to Arran’s sister distillery, where he was presented with his very own first-fill bourbon barrel. This gave Lagg a platform to gain awareness whilst allowing the audience to learn about both brands.

​These assets targeted whisky fans, McGregor’s global following, and charity supporters.

More than a whisky release it was an opportunity to highlight craftsmanship, rarity, and meaningful impact. A perfect example of how a brand can drive customer loyalty and create new business prospects by connecting with consumers on an emotional, charitable level.