Glasgow Life, one of Scotland's biggest charities, delivers cultural and tourism communications, on behalf of the city. Off the back of hosting the 2025 Michelin Guide Great Britain and Ireland Ceremony, the group realised they lacked up-to-date imagery that reflected the richness of Glasgow’s food and drink offering.

They required content that shone a spotlight on Glasgow’s outstanding and exciting food and drink scene, as well as the skills and passion of all those who make it so special for the city’s residents and visitors to experience and enjoy. They wanted content that felt immersive and emotionally resonant – capturing real moments, real places, and real atmosphere.

Not only that, the imagery needed to align with Glasgow’s wider tourism positioning and feel flexible enough to support both long-term campaigns and immediate partner use. The ask was clear: deliver an image bank that would inspire visitors and elevate Glasgow’s status as a global food destination.

We developed a photography-led content project designed to feel like a cinematic glimpse into Glasgow’s food scene. Our team visited over 12 locations – from whisky bars to cafés, fine dining spots to hidden gems – capturing a mix of interiors, exteriors, food moments, and people-in-place interactions.

Using natural lighting, candid composition, and careful framing, we focused on evoking emotion and atmosphere.

Every image was captured in both portrait and landscape formats to maximise usability across campaigns.

We managed everything from end-to-end, from logistics and permissions, to shot direction and delivery - creating a suite of assets to whet the appetite of foodies worldwide.

We delivered 150 high-resolution, fully licensed images with long-term campaign value. The assets are already in active use across Visit Glasgow’s owned and partner channels – including social, digital display, and international press activity.

More than just photography, this content is helping position Glasgow as a compelling, top-tier food and drink destination – tempting tourists and strengthening the city’s offer on the global stage.