Simple. Powerful. Social.

Hydrogen is a Glasgow-based social media agency helping brands worldwide. We’re strategic, creative, and fully focused on social media—it’s at the heart of everything we do.
Services

RECENT work.

EWAN’S CUT

EWAN’S CUT.

Arran single malt

A social first charity collaboration that delivered 70,000+ engagements while raising money for a worthy cause.
Ready for social take-off

Ready for social take-off.

AGS Airports

Skyrocketing engagement across not just one but three brands
Distilling legacy: Highland Park 54 Year Old

Distilling legacy: Highland Park 54 Year Old.

Highland Park

We brought Highland Park’s oldest and rarest whisky to life through a global campaign rooted in Orkney’s raw beauty and timeless craft.
Propelling Magners to Year-Round Relevancy

Propelling Magners to Year-Round Relevancy.

Magners

We turned a summer staple into a winter contender—reframing cider with seasonal serves, smart targeting, and a fresh content approach.
All work.

WE WORK WITH.

TOP STORIES.

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Content.

What to Do When Your Brand Goes Viral for the Wrong Reason

Stay calm, own your mistakes, and follow these crisis tips to protect your brand when social backlash hits.

Jul 29, 2025
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Content. Strategy.

Connecting with Gen Alpha: The Next Generation of Social Media Users

From passive scrolling to chaotic humour, here’s how to reach the first truly digital generation.

Jul 29, 2025
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Insights.

How to nail social targeting in a cookie-free, privacy-first world

From GDPR to first-party data, here’s how to target customers ethically and effectively on social media today.

Jul 29, 2025
All stories.
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Social At Heart

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