In the crowded world of social media, success isn’t an accident. The brands that thrive have something in common: a clear, robust strategy.

Too often, businesses jump straight into posting without stopping to ask why they’re there in the first place. That’s where a well-defined strategy makes all the difference.

At Hydrogen, we specialise in building social strategies that start with purpose. We’ll work closely with you to define your vision, set clear goals, and shape every action to be intentional and impactful. 

When you know why you’re showing up, powerful results follow.

How our strategy support works

Our strategy team takes the time to understand your business inside out. We’ll connect your social media efforts to your bigger objectives, creating a strategy that delivers on what matters most.

Our strategy services include:

Strategic direction

We start with in-depth interviews to understand your goals, your brand, and what makes you stand out. We’ll also analyse your market to spot competitors and trends so you’re ready to lead.

Planning and tactics

This is where we map out how to bring your strategy to life. We’ll plan channels, campaigns, activity schedules, and budgets. We also make sure everything aligns with your wider marketing.

Audiences and personas

We go deeper than basic customer profiles. Through research, we uncover real behaviours, motivations, and pain points to build a strong audience growth strategy.

Tone of voice and creative direction

How you show up is just as important as where you show up. We’ll define your brand’s look, feel, and personality. From colours and fonts to imagery and video style, everything is captured in a visual style guide and tone of voice guidelines for consistency.

Content and platform strategy

Our content specialists will shape your content pillars, narratives, and messages. We’ll recommend formats that suit your goals and audience, then deliver a clear content calendar as part of your social channel planning so you know what’s going live and when.

Goals and KPIs

Together, we’ll define what success looks like. We’ll set objectives linked to your business goals and build KPIs that are measurable and trackable.

Performance strategy

We don’t stop at planning. We’ll track, measure, and analyse performance against your goals so you always see the value of your investment and know what to optimise next.

Ready to put a clear strategy behind your social? Let’s talk.