// Launching The Official Collection
For the launch of Hachette Partworks' Assassin's Creed figurine collection, we were tasked with building an engaged social media community.
As a partwork magazine, it was important to grow the community quickly and help retain the audience who bought the first issue: without this the magazine could not continue.
Competitions to win prizes - such as a special edition of the newly-launched Assassin’s Creed Origins game - helped to drive followers, which in turn began to build organic growth to the page, with fans tagging their friends and sharing posts.
We created a character highlight for every figurine released in the collection: sharing information, assets and inviting conversation about them. With such an engaged fanbase, the audience grew to over 7,500 within a 10-week period.
For the first month, we developed a high-growth launch strategy to build a large, engaged community, quickly.
To make the page as appealing as possible, we used in-game footage and cut scenes: leading to fans discussing their favourite moments and characters from the Assassin’s Creed universe.
Hachette Partworks publishes collectable series such as Marvel Graphic Novel Collections, Judge Dredd, Art therapy, the Art of Crochet and more.