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INSIGHTS.

The Brave Brand Guide

From politics to finance, our faith in traditional systems is dwindling. This breakdown is happening everywhere: including in your brand. So, how can you build genuine trust in a world that’s increasingly cynical?

Is

By

Ishbel Macleod

• 09 Sep 2025

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Insights. Strategy.

Proving ROI on social: turning engagement into impact

One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.

Nov 7, 2025
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Content.

Social media is making the metaverse more accessible

Is the metaverse still relevant? Explore the relationship between social media and the metaverse for immersive online experiences.

Oct 30, 2025
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Strategy. Content.

Are they buying what you're selling?

People are no longer simply using social platforms just to window shop; they’re actively buying products, in an increasingly seamless journey from viewer to buyer all within the same app. So, if social media is the new storefront, how can you make the most of it?

Oct 13, 2025
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Content.

Short-Form versus Long-Form Content

What's better for social, short-form or long-form content? Our Head of Production Fiona takes you through what you need to consider for your brand's content strategy.

Sep 22, 2025
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Creative. Content.

AI and Automation in Social Media

From algorithm-generated playlists to chatbots offering customer support at 2am, artificial intelligence is reshaping how we interact, create, and consume. But when it comes to social media, a space built on human connection, where does AI-generated content fit in?

Sep 8, 2025
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Strategy.

Universities, it's time to take TikTok seriously

The days of glossy prospectuses and stuffy open days being the only way to attract students are over. Today, the most powerful tool for student recruitment isn't a leaflet, it's social media. Specifically, it's TikTok.

Aug 31, 2025
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