What’s going on with Elon? Twitter news and updates from Hydrogen
What is going on at Twitter? Updates on what is happening since Elon Musk took over the platform.
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Ishbel Macleod
- Jul 27
- 4 min
Social shopping: TikTok made me buy it and beyond
A look into the rise of people buying products through social media - from #TikTokMadeMeBuyIt to Instagram Shopping
Josh Graham
- May 27
- 6 min
Secondary social media platforms: YouTube explained
For the third entry in our secondary social media platform series, we’re taking a look at arguably the biggest platform on the whole...
Ishbel Macleod
- May 25
- 3 min
Sustainability and social media: what you need to know
Want to showcase your brand’s sustainability feature without falling foul of greenwashing rules? Here’s what you need to know.
Josh Graham
- May 23
- 3 min
Fuelling content: Hydrogen at Glasgow Coffee Festival
Discover what we got up to when working at Glasgow Coffee Festival.
Megan Ellis
- May 12
- 7 min
Secondary social media platforms: WhatsApp for Business explained
What is WhatsApp, and how can it be used for marketing? We explore the messaging based social platform.
Josh Graham
- Apr 21
- 5 min
Secondary social media platforms: Discord explained
What is Discord, and how can it be used for marketing? We explore the community based social platform.
Ross Arkley
- Apr 8
- 2 min
Ch-Ch-Changes are coming to Facebook Ads Manager
Facebook is streamlining its 11 ad objectives down to 6. Here's what you need to know.
Josh Graham
- Mar 16
- 4 min
Introduction to Instagram Guides
Instagram Guides are a great way to share content…but many are missing out on their potential. We take a look at how to use this feature!
Lisa Gormley
- Mar 2
- 3 min
Introduction to TikTok for brands
TikTok - social video giant and the sound of time passing by while you could be boosting your brand on this platform!
Louise McCahery
- Feb 21
- 3 min
Big Jet TV: In the eye of a media storm
There are certain things we can expect when a storm is on the horizon...but a break-out YouTube star?
Ishbel Macleod
- Jan 6
- 9 min
The biggest social media changes of 2021
From name changes to new features, we round up the biggest social media changes of 2021.
Ishbel Macleod
- Nov 17, 2021
- 12 min
Social media trends for 2022 – and how to use them
Having analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...
Simi Billing
- May 6, 2021
- 3 min
Does my brand need a Pinterest account?
Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!
Louise McCahery
- Apr 26, 2021
- 5 min
The importance of creative content for your B2B brand
Think that creative thinking doesn't apply to the world of B2B marketing? Think again!
Sophie Keir
- Mar 23, 2021
- 4 min
Everything to know about Instagram Reels
An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.
Ewan Hamilton
- Mar 22, 2021
- 3 min
Five tips to up your social media game
Hydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media
Emma O'Loan
- Mar 16, 2021
- 5 min
How to create your own GIPHY stickers
Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...
Robyn Murray
- Feb 25, 2021
- 2 min
From Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons Mochi
How TikTok UGC helped make a small brand go viral
Kristen Wood
- Feb 11, 2021
- 3 min
How to research keywords for social media marketing
How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.