November 20, 2019
Facebook Groups can be valuable to your brand when used to their full potential. In this blog, we discuss some of the benefits of having a Facebook Group - from beating the Facebook algorithm to building a community.
November 11, 2019
Discover how social media listening can help your brand throughout the sales funnel - from awareness and consideration to purchase and loyalty.
November 4, 2019
A look at the different YouTube ad formats available, how they work and when to use them.
October 10, 2019
Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social and how brands can make it part of their social strategy.
October 3, 2019
Chris Smith and Ross Brooks
How do you create a video fit for social media? Hydrogen's design team provides their five top tips for video creation.
September 20, 2019
Should you consider WhatsApp as a social customer service channel for your business? Discover nine reasons WhatsApp might benefit your community management team.
September 16, 2019
Why brands should be considering TikTok as a marketing channel.
September 5, 2019
A look at Workplace by Facebook for internal communications, and the pros and cons.
September 2, 2019
Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.
August 29, 2019
What is Facebook's new 'clear history' tool and how does it work? We examine 'off-Facebook activity' and what it means for social media marketing.
What We Do
Social Media Blog