For the third entry in our secondary social media platform series, we’re taking a look at arguably the biggest platform on the whole...

Want to showcase your brand’s sustainability feature without falling foul of greenwashing rules? Here’s what you need to know.

Discover what we got up to when working at Glasgow Coffee Festival.

What is WhatsApp, and how can it be used for marketing? We explore the messaging based social platform.

What is Discord, and how can it be used for marketing? We explore the community based social platform.

Facebook is streamlining its 11 ad objectives down to 6. Here's what you need to know.

Instagram Guides are a great way to share content…but many are missing out on their potential. We take a look at how to use this feature!

TikTok - social video giant and the sound of time passing by while you could be boosting your brand on this platform!

There are certain things we can expect when a storm is on the horizon...but a break-out YouTube star?

From name changes to new features, we round up the biggest social media changes of 2021.

Having analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...

Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!

Think that creative thinking doesn't apply to the world of B2B marketing? Think again!

An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.

Hydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media

Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...

How TikTok UGC helped make a small brand go viral

How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.

A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.

A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.