Social Media Blog | Social News and Insights

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May 6
3 min

Does my brand need a Pinterest account?

Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!

Louise McCahery

Apr 26
5 min

The importance of creative content for your B2B brand

Think that creative thinking doesn't apply to the world of B2B marketing? Think again!

Everything to know about Instagram Reels

Sophie Keir

Mar 23
4 min

Everything to know about Instagram Reels

An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.

Ewan Hamilton

Mar 22
3 min

Five tips to up your social media game

Hydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media

Emma O'Loan

Mar 16
5 min

How to create your own GIPHY stickers

Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...

From Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons Mochi

Robyn Murray

Feb 25
2 min

From Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons Mochi

How TikTok UGC helped make a small brand go viral

How to research keywords for social media marketing

Kristen Wood

Feb 11
3 min

How to research keywords for social media marketing

How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.

Robyn Murray

Feb 5
4 min

Influencer Marketing 101

A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.

Ishbel Macleod

Jan 26
6 min

Is your social media GDPR compliant?

A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.

The importance of an Instagram aesthetic

Robyn Murray

Jan 20
3 min

The importance of an Instagram aesthetic

An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.

Lucy Muircroft

Jan 11
4 min

Social media predictions for 2021

Social commerce, live video and social media activism - discover our 2021 social media predictions.

Ciara Macpherson

Jan 7
4 min

Making accessible social media content

Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.

Hydrogenetics: a new way to benchmark your social media

Ishbel Macleod

Nov 25, 2020
2 min

Hydrogenetics: a new way to benchmark your social media

Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...

What does a Creative Operations Director do?

Darren Forsyth

Nov 20, 2020
3 min

What does a Creative Operations Director do?

Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...

Nine content writing tips for social media

Ciara Macpherson

Nov 18, 2020
3 min

Nine content writing tips for social media

9 tips to help you deliver quality social media content.

Will The Social Dilemma be the death knell for social media?

Ishbel Macleod

Oct 23, 2020
5 min

Will The Social Dilemma be the death knell for social media?

What will Netflix's The Social Dilemma documentary mean for the social media industry?

PureGym Luton – A lesson in balancing centralised and local social accounts

Richard Wardrop

Oct 15, 2020
4 min

PureGym Luton – A lesson in balancing centralised and local social accounts

We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.

How c-commerce can help enhance your sales via social media

Daniel Rae

Aug 21, 2020
5 min

How c-commerce can help enhance your sales via social media

C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u

How to make your job application stand out

Sophie Keir

Aug 20, 2020
4 min

How to make your job application stand out

With so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc

Starting in design when working from home: Emma's first week at Hydrogen

Emma O'Loan

Aug 5, 2020
3 min

Starting in design when working from home: Emma's first week at Hydrogen

Emma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...

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