From name changes to new features, we round up the biggest social media changes of 2021.

Having analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...

Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!

Think that creative thinking doesn't apply to the world of B2B marketing? Think again!

An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.

Hydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media

Have you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...

How TikTok UGC helped make a small brand go viral

How keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.

A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.

A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.

An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.

Social commerce, live video and social media activism - discover our 2021 social media predictions.

Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.

Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower...

Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...

9 tips to help you deliver quality social media content.

What will Netflix's The Social Dilemma documentary mean for the social media industry?

We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.

C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u