Josh GrahamMay 276 minSecondary social media platforms: YouTube explainedFor the third entry in our secondary social media platform series, we’re taking a look at arguably the biggest platform on the whole...
Ishbel MacleodMay 253 minSustainability and social media: what you need to knowWant to showcase your brand’s sustainability feature without falling foul of greenwashing rules? Here’s what you need to know.
Josh GrahamMay 233 minFuelling content: Hydrogen at Glasgow Coffee FestivalDiscover what we got up to when working at Glasgow Coffee Festival.
Megan EllisMay 127 minSecondary social media platforms: WhatsApp for Business explainedWhat is WhatsApp, and how can it be used for marketing? We explore the messaging based social platform.
Josh GrahamApr 215 minSecondary social media platforms: Discord explainedWhat is Discord, and how can it be used for marketing? We explore the community based social platform.
Ross ArkleyApr 82 minCh-Ch-Changes are coming to Facebook Ads ManagerFacebook is streamlining its 11 ad objectives down to 6. Here's what you need to know.
Josh GrahamMar 164 minIntroduction to Instagram GuidesInstagram Guides are a great way to share content…but many are missing out on their potential. We take a look at how to use this feature!
Lisa GormleyMar 23 minIntroduction to TikTok for brandsTikTok - social video giant and the sound of time passing by while you could be boosting your brand on this platform!
Louise McCaheryFeb 213 minBig Jet TV: In the eye of a media stormThere are certain things we can expect when a storm is on the horizon...but a break-out YouTube star?
Ishbel MacleodJan 69 minThe biggest social media changes of 2021From name changes to new features, we round up the biggest social media changes of 2021.
Ishbel MacleodNov 17, 202112 minSocial media trends for 2022 – and how to use themHaving analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...
Simi BillingMay 6, 20213 minDoes my brand need a Pinterest account?Are you thinking about including Pinterest in your social media strategy but need to research the platform first? You're in the right place!
Louise McCaheryApr 26, 20215 minThe importance of creative content for your B2B brandThink that creative thinking doesn't apply to the world of B2B marketing? Think again!
Sophie KeirMar 23, 20214 minEverything to know about Instagram Reels An intro to Instagram Reels - and how brands can use them to increase their presence on the channel.
Ewan HamiltonMar 22, 20213 minFive tips to up your social media gameHydrogen's insights team pull out the five top learnings from 2020 to help you make 2021 the best year possible for your social media
Emma O'LoanMar 16, 20215 minHow to create your own GIPHY stickersHave you ever wondered how to create GIPHY stickers for your Instagram Stories, and how they can enhance your content? We explain all...
Robyn MurrayFeb 25, 20212 minFrom Niche Snack to Viral Sensation: The Effect of TikTok on Little Moons MochiHow TikTok UGC helped make a small brand go viral
Kristen WoodFeb 11, 20213 minHow to research keywords for social media marketingHow keyword research can help you create data-backed, relevant terms your users are searching for...and how it helps your social media.
Robyn MurrayFeb 5, 20214 minInfluencer Marketing 101A beginner's guide to Influencer Marketing - what it is, how to contact influencers, and more.
Ishbel MacleodJan 26, 20216 minIs your social media GDPR compliant?A beginner's guide to making sure your social media complies with GDPR - from community management to retargeting.