May 22, 2020

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat during this pandemic.

May 4, 2020

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create your own.

March 31, 2020

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

March 25, 2020

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it is a key building block to make sure that your brand stands out on social and is consistent throughout posts.

March 9, 2020

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance. So, how do you create a content plan? Find out our eight steps...

February 6, 2020

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their business revenue, it’s an important area for marketers to focus on: but there are still common mistakes we see over and over...

January 20, 2020

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is performing well in the social space.

January 15, 2020

A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how and what you should test.

January 9, 2020

Have a glimpse at what we think will be the main topics trending around social media in 2020…

December 19, 2019

LinkedIn saw several updates over 2019 to make the platform more engaging, as well as to improve the ad functionalities on offer. Here, we look at some of the top changes.

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