Met Gala deepfakes spark fears over authenticity
Deepfakes at the 2024 Met Gala reveal AI's power to deceive. Explore the impact on brands and the challenge of digital authenticity.
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rachelle1439
- Apr 23
- 3 min
How to bag your dream internship
So, you’ve found your dream internship, now what? As creative professionals ourselves, we know all too well that applying for jobs,...
Gail Malcolm
- Feb 21
- 3 min
What you need to know about Google’s cookie phase out
What does Google's cookie phase out mean for advertisers? We provide five tips on how to prepare for the upcoming change.
Lindsey Davidson
- Nov 3, 2023
- 3 min
10 takeaways from the Marketing Society's 'Trendspotting: Creativity' event
This week, our team went along to The Marketing Society’s highly anticipated Trendspotting event to learn about the latest in creative...
Calum Kenyon
- Oct 13, 2023
- 4 min
How are football accounts topping the table on TikTok?
It’s an inarguable truth that football consumes the lives of millions around the world and has for decades. Watching your team at the...
Lucy Muircroft
- Sep 22, 2023
- 6 min
It Was All By Design - The Power of Marketing Mastermind Taylor Swift
At Hydrogen, it’s no secret that you’ll find a team of self confessed Swifties, but it’s not just Taylor Swift’s music that earns our...
Josh Graham
- Jul 21, 2023
- 5 min
5 ways to improve your brand’s green messaging (and 5 businesses doing it right)
Since this one’s a big boy, let's skip the pleasantries. You know why you’re here. I know why you’re here. And you know that I know that...
Ishbel Macleod
- Jul 6, 2023
- 3 min
Using social listening for business: the benefits explained
Social listening should be an essential part of your social media strategy if you want to know what people are saying about your brand...
Hannah Houston
- Jun 26, 2023
- 4 min
Hacking brand success on TikTok
It’s no secret that your brand should be on TikTok – here are three brands who are finding success with different approaches.
Lindsey Davidson
- Jun 21, 2023
- 4 min
5 music brands killing it on social
With festival season right around the corner, we thought it would be a great time to share some of the magnificent music brands whose...
Emma O'Loan
- May 30, 2023
- 4 min
Go Global, Think Local
Localisation is described as “the process of adapting messages, imagery, brand voice, features, and products to achieve a linguistic,...
Josh Graham
- May 23, 2023
- 3 min
Life Gave Them Lemons, Should They Have Made Lemon8?
Hot on the heels of our recent blog on Instagram founders' latest creation, news, and social app ‘Artifact’, we’re back with another new...
Fiona Parker
- May 12, 2023
- 5 min
How to get over Twitter and live your best social media life
Twitter is much like that ex you keep going back to even though they constantly disappoint you. We all love the platform, or at least did...
Lindsey Davidson
- Apr 27, 2023
- 3 min
How Coachella mastered encore-worthy socials in 2023
Coachella Music and Arts Festival is hailed as one of the most iconic music events in the world. Boasting star-studded sets from music...
Gaia Ragone
- Apr 20, 2023
- 5 min
Is it time for your brand to BeReal?
With the rise of Gen Z on social media, everyone’s talking about BeReal. But what is it? Launching in 2020, BeReal is a social media app...
Josh Graham
- Apr 6, 2023
- 3 min
Can the Instagram founders use AI to make the future of social?
Babe wake up, a new social media platform just dropped! From the founders of none other than Instagram itself, new app on the block...
Josh Graham
- Mar 21, 2023
- 6 min
We need to talk about TikTok and the music industry
TikTok’s relationship with the music industry is undeniably fascinating. Its ability to unearth old classics, hidden gems, and new talent...
Aaron McGonigal
- Mar 7, 2023
- 4 min
How to prepare for Google Analytics 4 in 2023
Have you transitioned to Google Analytics 4 (GA4) yet? If you’re among those of us that have been hitting snooze on this one since...
Josh Graham
- Feb 6, 2023
- 3 min
Can annual challenges save your social strategy?
Let’s get one thing clear. Trends - as a concept - will never truly die, but even so, we can’t deny that we are seeing the beginnings of...
Josh Graham
- Jan 20, 2023
- 6 min
Social Media Obituaries: How the platforms of the past can help your social strategy today
Do you ever stop to think about the last time you did something? Not in a New Years' Resolution ‘I can’t remember the last time I went to...
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