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FEATURED.
INSIGHTS.

The Brave Brand Guide

From politics to finance, our faith in traditional systems is dwindling. This breakdown is happening everywhere: including in your brand. So, how can you build genuine trust in a world that’s increasingly cynical?

Is

By

Ishbel Macleod

• 09 Sep 2025

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Strategy. Content.

Are they buying what you're selling?

People are no longer simply using social platforms just to window shop; they’re actively buying products, in an increasingly seamless journey from viewer to buyer all within the same app. So, if social media is the new storefront, how can you make the most of it?

Oct 13, 2025
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Content.

Short-Form versus Long-Form Content

What's better for social, short-form or long-form content? Our Head of Production Fiona takes you through what you need to consider for your brand's content strategy.

Sep 22, 2025
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Creative. Content.

AI and Automation in Social Media

From algorithm-generated playlists to chatbots offering customer support at 2am, artificial intelligence is reshaping how we interact, create, and consume. But when it comes to social media, a space built on human connection, where does AI-generated content fit in?

Sep 8, 2025
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Strategy.

Universities, it's time to take TikTok seriously

The days of glossy prospectuses and stuffy open days being the only way to attract students are over. Today, the most powerful tool for student recruitment isn't a leaflet, it's social media. Specifically, it's TikTok.

Aug 31, 2025
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Influencer.

5 influencer marketing myths every brand needs to ditch

Influencer marketing is booming, yet misconceptions continue to hold brands back from tapping into its full potential. In this post, we bust the biggest myths - revealing why influencers aren’t just trendsetters, but a proven driver of results in today’s marketing landscape.

Aug 18, 2025
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Content.

What are the latest algorithm updates?

Whether you're posting to build awareness or drive sales, staying ahead of platform updates isn't optional. Here’s what’s changing across TikTok, Instagram, LinkedIn and X.

Aug 5, 2025
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