Social Media Blog | Social News and Insights

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3 days ago
3 min

The importance of an Instagram aesthetic

An Instagram aesthetic is important in ensuring your brand is recognised on the social media platform. Learn why - and how to create one.

Lucy Muircroft

Jan 11
4 min

Social media predictions for 2021

Social commerce, live video and social media activism - discover our 2021 social media predictions.

Ciara Macpherson

Jan 7
4 min

Making accessible social media content

Why create content for social if it can’t be consumed by all? Learn how to add alt-text to images, why you should use #CamelCase and more.

Hydrogenetics: a new way to benchmark your social media

Ishbel Macleod

Nov 25, 2020
2 min

Hydrogenetics: a new way to benchmark your social media

Sometimes it’s hard to know exactly how your social media ranks against competitors. Many tools just use ‘vanity’ metrics like follower n...

What does a Creative Operations Director do?

Darren Forsyth

Nov 20, 2020
3 min

What does a Creative Operations Director do?

Many people wonder what a Creative Operations Director does - especially at an agency. Below, I look to explain exactly what it is I do...

Nine content writing tips for social media

Ciara Macpherson

Nov 18, 2020
3 min

Nine content writing tips for social media

9 tips to help you deliver quality social media content.

Will The Social Dilemma be the death knell for social media?

Ishbel Macleod

Oct 23, 2020
5 min

Will The Social Dilemma be the death knell for social media?

What will Netflix's The Social Dilemma documentary mean for the social media industry?

PureGym Luton – A lesson in balancing centralised and local social accounts

Richard Wardrop

Oct 15, 2020
4 min

PureGym Luton – A lesson in balancing centralised and local social accounts

We take a deeper look at PureGym and THAT social post…and tips on how such an incident can be avoided.

How c-commerce can help enhance your sales via social media

Daniel Rae

Aug 21, 2020
5 min

How c-commerce can help enhance your sales via social media

C-commerce isn’t a particularly new buzzword, but it’s one that has been gaining more popularity recently. So, what is it, and how can you u

How to make your job application stand out

Sophie Keir

Aug 20, 2020
4 min

How to make your job application stand out

With so many people applying for every entry-level job in social media, how do you make your application stand out? Sophie explains her proc

Starting in design when working from home: Emma's first week at Hydrogen

Emma O'Loan

Aug 5, 2020
3 min

Starting in design when working from home: Emma's first week at Hydrogen

Emma talks us through her first week as a junior designer at Hydrogen when working from home - from interviews to navigating the server...

Starting a job when working from home: Sophie's first week at Hydrogen

Sophie Keir

Jul 20, 2020
4 min

Starting a job when working from home: Sophie's first week at Hydrogen

What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her fi

Social marketing post COVID-19: a playbook

Ishbel Macleod and Nicky Logue

Jun 25, 2020
7 min

Social marketing post COVID-19: a playbook

Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now

Why you shouldn’t give up on social media in lockdown

Ishbel Macleod

May 22, 2020
6 min

Why you shouldn’t give up on social media in lockdown

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat

How to use Instagram AR filters for marketing

Blair Evans

May 4, 2020
4 min

How to use Instagram AR filters for marketing

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create you

Carly Carbarns

Mar 31, 2020
4 min

Can social media deliver ROI?

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

Creating a tone of voice for social media

Ishbel Macleod

Mar 25, 2020
3 min

Creating a tone of voice for social media

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it i

How to create a social media content plan

Ishbel Macleod

Mar 9, 2020
4 min

How to create a social media content plan

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance.

Nine social media mistakes you’re making and how to fix them

Ishbel Macleod

Feb 6, 2020
6 min

Nine social media mistakes you’re making and how to fix them

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their bu

Five organic social media metrics you should be tracking

Ewan Hamilton

Jan 20, 2020
6 min

Five organic social media metrics you should be tracking

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo

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