We need to talk about TikTok and the music industry
TikTok’s relationship with the music industry is undeniably fascinating. Its ability to unearth old classics, hidden gems, and new talent...
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Aaron McGonigal
- Mar 7
- 4 min
How to prepare for Google Analytics 4 in 2023
Have you transitioned to Google Analytics 4 (GA4) yet? If you’re among those of us that have been hitting snooze on this one since...
Josh Graham
- Feb 6
- 3 min
Can annual challenges save your social strategy?
Let’s get one thing clear. Trends - as a concept - will never truly die, but even so, we can’t deny that we are seeing the beginnings of...
Josh Graham
- Jan 20
- 6 min
Social Media Obituaries: How the platforms of the past can help your social strategy today
Do you ever stop to think about the last time you did something? Not in a New Years' Resolution ‘I can’t remember the last time I went to...
Lisa Gormley
- Jan 12
- 3 min
Is ChatGPT coming for me? Digital marketers might be too afraid to ask!
Is the rise in AI and machine learning, specifically in platforms like ChatGPT, a threat to the digital marketer? Our blog investigates.
Ishbel Macleod
- Dec 21, 2022
- 3 min
Hydrogen’s favourite campaigns of 2022
We’ve been privileged to work on a range of amazing clients and on wonderful projects in 2022. Here are a few of our favourite campaigns.
Ishbel Macleod
- Dec 19, 2022
- 5 min
2023 social media predictions
Hydrogen social media predictions for 2023: from AI to social shopping.
Lisa Gormley
- Nov 18, 2022
- 2 min
What’s going on with Elon? Twitter news and updates from Hydrogen
What is going on at Twitter? Updates on what is happening since Elon Musk took over the platform.
Ishbel Macleod
- Jul 27, 2022
- 4 min
Social shopping: TikTok made me buy it and beyond
A look into the rise of people buying products through social media - from #TikTokMadeMeBuyIt to Instagram Shopping
Josh Graham
- May 27, 2022
- 6 min
Secondary social media platforms: YouTube explained
For the third entry in our secondary social media platform series, we’re taking a look at arguably the biggest platform on the whole...
Ishbel Macleod
- May 25, 2022
- 3 min
Sustainability and social media: what you need to know
Want to showcase your brand’s sustainability feature without falling foul of greenwashing rules? Here’s what you need to know.
Josh Graham
- May 23, 2022
- 3 min
Fuelling content: Hydrogen at Glasgow Coffee Festival
Discover what we got up to when working at Glasgow Coffee Festival.
Megan Ellis
- May 12, 2022
- 7 min
Secondary social media platforms: WhatsApp for Business explained
What is WhatsApp, and how can it be used for marketing? We explore the messaging based social platform.
Josh Graham
- Apr 21, 2022
- 5 min
Secondary social media platforms: Discord explained
What is Discord, and how can it be used for marketing? We explore the community based social platform.
Ross Arkley
- Apr 8, 2022
- 2 min
Ch-Ch-Changes are coming to Facebook Ads Manager
Facebook is streamlining its 11 ad objectives down to 6. Here's what you need to know.
Josh Graham
- Mar 16, 2022
- 4 min
Introduction to Instagram Guides
Instagram Guides are a great way to share content…but many are missing out on their potential. We take a look at how to use this feature!
Lisa Gormley
- Mar 2, 2022
- 3 min
Introduction to TikTok for brands
TikTok - social video giant and the sound of time passing by while you could be boosting your brand on this platform!
Louise McCahery
- Feb 21, 2022
- 3 min
Big Jet TV: In the eye of a media storm
There are certain things we can expect when a storm is on the horizon...but a break-out YouTube star?
Ishbel Macleod
- Jan 6, 2022
- 9 min
The biggest social media changes of 2021
From name changes to new features, we round up the biggest social media changes of 2021.
Ishbel Macleod
- Nov 17, 2021
- 12 min
Social media trends for 2022 – and how to use them
Having analysed data for our clients, as well as reviewing the industry as a whole, here are 10 social media trends we predict for 2022...
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