What happens when you start your first job 'working from home'. Sophie, Community and Insights Executive, gives an insight to her first week: from the boss dropping off the laptop to your door to diving into Microsoft Teams.

Across the UK, people are slowly beginning to come out from COVID-19 lockdown as restrictions are gradually relaxed. Some businesses are now able to reopen, while other companies have successfully pivoted online. Either way, a sense of normality is starting to creep ba...

Should brands still be posting on social media during COVID-19? We explain how - and why - social media shouldn't be taking a back seat during this pandemic.

Learn how and why brands can use Instagram Augmented Reality filters to help increase brand awareness and engagement - and how to create your own.

ROI on social media isn't just revenue. Find out why - and how - you should measure return on investment on social media.

Tone of voice is something that is often overlooked when it comes to social media, taking a backseat to the actual copy and design, but it is a key building block to make sure that your brand stands out on social and is consistent throughout posts.

Creating fresh, exciting copy every week can be difficult for a social media manager if they don’t have a content plan in place in advance. So, how do you create a content plan? Find out our eight steps...

Everyone knows how to use social media – right? With 90% of social marketers agree investing in social media has a direct impact on their business revenue, it’s an important area for marketers to focus on: but there are still common mistakes we see over and over...

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is performing well in the social space.

A/B testing is a digital ad strategy that allows you to continuously fine-tune your ads until you find the best ‘formula’ - here's how and what you should test.