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How can you change the perception of a drinks brand in eight weeks?
That was the task Magners set us at Hydrogen, as they looked to show that cider is a drink to be appreciated all year around, not just in summer.
In exactly one month from creative pitch to delivery we created 131 assets, including 40 videos, to be shared over an eight-week period: utilised over Magners’ social media and complemented with advertorial content including BBC Good Food and Sainsbury’s Food magazine.
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