In regulated industries such as financial services, utilities, public service or B2B technology, where social media needs to explain and build confidence to help drive their customers to action. We help organisations operating in complex, high-trust environments turn expertise into social media strategies that audiences understand, trust and act on.

Social media for regulated industries that need to build trust and drive action 

Here at Hydrogen, we ensure that your brand shows up on social media in the right way. We combine strategic thinking with creative storytelling to bring brands to life on social media in a way that supports real business outcomes: from building awareness and trust to driving consideration and helping audiences move closer to a buying decision.  

All work begins with a social media strategy: ensuring we know your brand inside and out. We analyse audience behaviour, competitor activity and the conversations shaping your category. This helps us identify what your audience needs to know, what influences their decisions and where your brand has a clear role to play. From this, we build a social media strategy that gives your content purpose. 

Strategic social media content to achieve your goals 

Every single piece of content we create is led by real-time analytics, a deep understanding of your brand goals and most importantly, human creativity and insight. 

Our team can provide: 

• Discoverability: Many organisations share valuable knowledge but struggle to make it visible on social. We structure channels and content so your expertise shows up in the places your audiences search, scroll and spend time.

   

• Content with purpose: Complex, high-trust brands have the expertise – but can struggle to turn it into copy people want to engage with. We shape a clear story, pull out the insight that matters, and build content plans that make complex ideas easy to understand and worth coming back to.

   

• Paid social media amplification: For when you want to amplify your message or drive active, we create campaigns that help achieve your goals, from building brand awareness to increasing leads and sales.

   

• Community management: If you are not paying attention to what people are saying about your brand, you are missing half the picture. We actively manage comments, DMs and brand mentions to build loyalty and trust at scale.

   

• Insights and analysis: We track the numbers that matter, from views through to conversions, across organic and paid to show you what is driving results, and what to do next.

   

• Creator partnerships: For brands in high-consideration spaces, partnering with a creator or influencer needs more thought. We can help you identify and partner with trusted creators to build confidence in your brand, while meeting regulatory and compliance standards. 

What we’ve achieved for clients:

Increasing brand sentiment for SSE

We helped energy brand SSE decrease negative brand mentions on social media by 19% by putting customers at the front of the brand and raising awareness of CSR activity. This strategy took them from the 6th to 2nd most positively talked about energy brand of the Big 6. 

Building member engagement for FSB

We worked with the Federation of Small Businesses (FSB) on a Christmas campaign that made business owners feel seen, not just marketed to, driving a 139% increase in member engagement. 

Putting customers first for AGS

We developed a content and community management strategy to proactively engage with customers and strengthen brand reputation across the AGS airport brands. Our approach led to a 74% increase in query responses and a 126% increase in social engagement.