Social Media 101 Guides

All Posts

Jan 20, 2020
6 min

Five organic social media metrics you should be tracking

Social media is more than vanity metrics. Discover five organic social media metrics you should be tracking to make sure your brand is perfo

YouTube Ads 101: Understanding Ad Formats

Gail Malcolm

Nov 4, 2019
3 min

YouTube Ads 101: Understanding Ad Formats

A look at the different YouTube ad formats available, how they work and when to use them.

Ishbel Macleod

Oct 10, 2019
4 min

How brands can utilise dark social

Shining a light on dark social: a look at what the term means, why it's important, how to tell how much traffic comes from dark social a

Top tips for social media video creation

Chris Smith and Ross Brooks

Oct 3, 2019
4 min

Workplace by Facebook 101: Should you use it for internal communication?

A look at Workplace by Facebook for internal communications, and the pros and cons.

Five important things you can learn from social listening

Simran Billing

Sep 2, 2019
3 min

Five important things you can learn from social listening

Five key ways you can use social listening to discover what your audience thinks about you and gather social media insights.

Seven reasons why you should invest in social media marketing

Ishbel Macleod

Aug 20, 2019
4 min

Seven reasons why you should invest in social media marketing

Whether you don’t have brand social channels at all, or whether they’re just a little bit neglected, we’ve put forward seven reasons why you

How important is audio in social media marketing?

Richard Wardrop

Jun 24, 2019
3 min

How important is audio in social media marketing?

The right choice of music can increase attention to your advert. But do people still have the sound on when on social media? We take a look

Influencer Marketing 101: five tips for a successful partnership

Robyn Murray

May 16, 2019
4 min

Influencer Marketing 101: five tips for a successful partnership

Looking to create a brand partnership with a social media creator or influencer? Read our five tips for working with influencers and getting

Ciara Macpherson

Apr 10, 2019
3 min

Instagram 101: Instagram GIF Stickers

How to create and use Instagram GIF stickers using GIPHY.

Gail Malcolm

Apr 2, 2019
3 min

Beginners Guide to Facebook Pixels

What is the Facebook Pixel and why do you need it? Discover how to set up a Pixel, what it tracks, and how it can help your marketing.

The importance of adding UTM codes to social media links

Ishbel Macleod

Mar 19, 2019
3 min

The importance of adding UTM codes to social media links

Discover the importance of tagging social media posts using UTM codes, how to do it, and how to track your results.

What the Parliamentary report on social media regulation means

Ishbel Macleod

Feb 19, 2019
2 min

What the Parliamentary report on social media regulation means

What social media managers need to know from the Digital, Culture, Media and Sport Committee report on Disinformation and Fake News.

Gail Malcolm

Jan 23, 2019
4 min

Employee Advocacy and Social Selling

How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.

Ishbel Macleod

Jan 16, 2019
3 min

Understanding social media algorithms

A beginner's guide to how social media algorithms work and how to make sure your posts are seen.

Robyn Murray

Jan 10, 2019
6 min

Bloggers and Influencers 101

Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.

Ishbel Macleod

Dec 21, 2018
3 min

What will 2019 bring for social media?

What will happen to social media in 2019? We all give our predictions...

Richard Wardrop

Nov 2, 2018
4 min

How to handle a social media crisis

A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!

Ciara Macpherson

Oct 8, 2018
3 min

IGTV: Should you give it a shot?

So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.

The CMA and ASA Influencer's Guide at a glance

Ishbel Macleod

Oct 1, 2018
4 min

The CMA and ASA Influencer's Guide at a glance

What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.

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