The updated HFSS ad guidelines, and what they mean for marketers
In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.
5 influencer marketing myths every brand needs to ditch
Influencer marketing is booming, yet misconceptions continue to hold brands back from tapping into its full potential. In this post, we bust the biggest myths - revealing why influencers aren’t just trendsetters, but a proven driver of results in today’s marketing landscape.
