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INSIGHTS.

The Brave Brand Guide

From politics to finance, our faith in traditional systems is dwindling. This breakdown is happening everywhere: including in your brand. So, how can you build genuine trust in a world that’s increasingly cynical?

Is

By

Ishbel Macleod

• 09 Sep 2025

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Insights. Strategy.

Proving ROI on social: turning engagement into impact

One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.

Nov 7, 2025
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Insights.

How to nail social targeting in a cookie-free, privacy-first world

From GDPR to first-party data, here’s how to target customers ethically and effectively on social media today.

Jul 2, 2025
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Insights. Content.

How are football accounts topping the table on TikTok?

Discover how international and local football teams are tapping into trends to keep their fans engaged on and off the pitch.

Oct 13, 2023
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Insights.

Using social listening for business: the benefits explained

Discover how you could be missing key insights from your audience with the power of social listening.

Jul 6, 2023
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Insights.

The importance of social listening for your social media strategy

From discovering your next winning product to spotting a gap in the market, here’s what social listening can do for you.

Feb 5, 2021
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Insights.

How Facebook Top Fan badges can help your marketing

From setting up Top Fan badges to how to use them effectively, our blog covers everything you need to know.

Jul 24, 2019
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