The updated HFSS ad guidelines, and what they mean for marketers
In January 2026, the UK’s guidelines on advertising HFSS (high-fat, salt or sugar) products tightened, forcing brands, agencies, and influencers to rethink and re-strategise on how they promote these products to the public. Today, we’re here to break down the latest HFSS legislation, and most importantly, what it means for you as a brand marketer, marketing agency, or influencer. Keep on reading to find out more.
The Importance of Community Management on Social Media
Why building relationships on social media starts with great customer service and the processes that make it possible.
Social Storytelling: How to do it best in 2026
Short-form grabs attention. Mid-form builds trust. Long-form earns loyalty. The best social strategies use all three to move audiences from scroll to story. Want your content to work harder at every stage? We'll show you how.
Strategies to build loyal brand communities: Discord & Reddit
Looking to build a stronger connection with your customers? Brand communities can help you do just that.
Proving ROI on social: turning engagement into impact
One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.
Are they buying what you're selling?
People are no longer simply using social platforms just to window shop; they’re actively buying products, in an increasingly seamless journey from viewer to buyer all within the same app. So, if social media is the new storefront, how can you make the most of it?
