Proving ROI on social: turning engagement into impact
One of the most searched, asked and debated questions in the marketing world: what's the ROI of social? With budgets tightening and platforms shifting, the pressure to prove value has never been higher.
Are they buying what you're selling?
People are no longer simply using social platforms just to window shop; they’re actively buying products, in an increasingly seamless journey from viewer to buyer all within the same app. So, if social media is the new storefront, how can you make the most of it?
Universities, it's time to take TikTok seriously
The days of glossy prospectuses and stuffy open days being the only way to attract students are over. Today, the most powerful tool for student recruitment isn't a leaflet, it's social media. Specifically, it's TikTok.
Connecting with Gen Alpha: The Next Generation of Social Media Users
From passive scrolling to chaotic humour, here’s how to reach the first truly digital generation.
Social AI: Brands' Double-Edged Sword
Discover more about the internet’s latest Pandora’s Box - the threats and opportunities that AI is presenting
5 music brands killing it on social
We break down what’s happening on social for five music brands who are nailing their social and connecting with their audiences on another level - and what you can learn from them.
