Universities, it's time to take TikTok seriously
The days of glossy prospectuses and stuffy open days being the only way to attract students are over. Today, the most powerful tool for student recruitment isn't a leaflet, it's social media. Specifically, it's TikTok.
Connecting with Gen Alpha: The Next Generation of Social Media Users
From passive scrolling to chaotic humour, here’s how to reach the first truly digital generation.
Social AI: Brands' Double-Edged Sword
Discover more about the internet’s latest Pandora’s Box - the threats and opportunities that AI is presenting
5 music brands killing it on social
We break down what’s happening on social for five music brands who are nailing their social and connecting with their audiences on another level - and what you can learn from them.
Creating a tone of voice for social
It’s not enough to roll out your corporate, PR-led tone of voice on social - it simply won’t work. Here’s our top tips on how to approach your tone of voice on social.
Advertising alcohol on social media
Learn everything you need to know about advertising alcohol on social media.
