How your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.

A beginner's guide to how social media algorithms work and how to make sure your posts are seen.

Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.

What will happen to social media in 2019? We all give our predictions...

2018 was quite the year for Instagram. From a host of ad updates to the launch of IGTV, we take a look at what the platform got up to...

Facebook has been in the news a lot in 2018 - and not always for good reasons. From security to Stories, we sum up the year in our latest bl

In 2018, Snapchat has been on a mission to prove that it’s more than the dog lens and disappearing posts. Discover what they've introduc

Pinterest might not be top on your social media agenda, but 2018 saw some big changes for the platform. We take a look.

If you think LinkedIn is a dull place to be on social media, think again! We take a look at what the platform has changed in 2018.

Bots, live videos and timeline changes: a look at the biggest changes to Twitter in 2018.

LinkedIn announces "Student Voices" Stories...but does this functionality really suit a professional platform?

A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!

So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.

What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.

Instagram has rolled out it's shopping features to all e-commerce brands: here's how it works.

Many brands on Twitter have a dedicated support channel to separate marketing activity from customer service. But is this the right approach

From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.

The pros and cons of Facebook Premiere, as well as our top tips for using the feature.

Are you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!

All you need to know to start advertising on Instagram.