Social Media Blog | Social News and Insights

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Nov 2, 2018
4 min

How to handle a social media crisis

A guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!

Ciara Macpherson

Oct 8, 2018
3 min

IGTV: Should you give it a shot?

So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.

The CMA and ASA Influencer's Guide at a glance

Ishbel Macleod

Oct 1, 2018
4 min

The CMA and ASA Influencer's Guide at a glance

What you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.

Why e-commerce brands should use Instagram Story’s Shopping feature

Ishbel Macleod

Sep 19, 2018
2 min

Why e-commerce brands should use Instagram Story’s Shopping feature

Instagram has rolled out it's shopping features to all e-commerce brands: here's how it works.

Should you have a separate customer service Twitter account?

Richard Wardrop

Sep 17, 2018
4 min

Should you have a separate customer service Twitter account?

Many brands on Twitter have a dedicated support channel to separate marketing activity from customer service. But is this the right approach

Social Ads 101: Beginner's Guide to LinkedIn Ads

Gail Malcolm

Sep 7, 2018
6 min

Social Ads 101: Beginner's Guide to LinkedIn Ads

From promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.

Daniel Rae

Sep 4, 2018
3 min

Hands-on with Facebook Premiere

The pros and cons of Facebook Premiere, as well as our top tips for using the feature.

Social Ads 101: Beginner's Guide to Twitter Ads

Gail Malcolm

Aug 21, 2018
4 min

Social Ads 101: Beginner's Guide to Twitter Ads

Are you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!

Social Ads 101: Beginner's Guide to Instagram Ads

Gail Malcolm

Aug 16, 2018
3 min

Social Ads 101: Beginner's Guide to Instagram Ads

All you need to know to start advertising on Instagram.

Social Ads 101: Beginner’s Guide to Facebook Ads

Gail Malcolm

Aug 10, 2018
5 min

Social Ads 101: Beginner’s Guide to Facebook Ads

A basic guide to Facebook advertising for business: learn how to set up and run a Facebook ad.

Social shopping: Beginner’s guide to Shopify

Ishbel Macleod

Jul 20, 2018
2 min

Social shopping: Beginner’s guide to Shopify

How to use Shopify to connect your ecommerce platform to your social media - increasing awareness, leads and sales.

Using emojis in social media marketing: a guide

Ishbel Macleod

Jul 17, 2018
2 min

Using emojis in social media marketing: a guide

Emojis can help increase engagement on your social posts - but only if used correctly. Here are our top five tips.

The Last 6 Months on Social Media in Review

Gail Malcolm

Jul 12, 2018
4 min

The Last 6 Months on Social Media in Review

Social media is an ever-evolving world and the last 6 months are no exception! We take a look at what has happened so far in 2018.

mikescott19825

Jun 26, 2018
2 min

3D Posts on Facebook

Can 3D posts make you stand out on Facebook?

Welcome IGTV: the longer form, vertical video addition to Instagram

Ishbel Macleod

Jun 20, 2018
2 min

Welcome IGTV: the longer form, vertical video addition to Instagram

Instagram has announced the launch of IGTV – the platform’s long-form vertical video app.

Ciara Macpherson

Jun 12, 2018
3 min

Instagram 101: The Algorithm Explained

Instagram has let us all in on a little secret: how it’s algorithm works! Discover the three 'signals' Instagram uses to determine i

Daniel Rae

May 17, 2018
7 min

Reflections on Canada

At the start of May, I was lucky enough to travel to Canada for a week as part of the Cross Creative programme. Here's my learnings.

Six things social media managers should take away from F8 2018

Ishbel Macleod

May 3, 2018
4 min

Six things social media managers should take away from F8 2018

We look at the key points from Facebook's 2018 F8 conference that social media managers should be aware of – and what they will mean.

Ciara Macpherson

Apr 23, 2018
3 min

Instagram 101: Stories Highlights

We all know the story…Instagram copied Snapchat with their Stories feature but we also know that Instagram are just doing it so much better.

What does GDPR mean for social media marketing?

Ishbel Macleod

Apr 12, 2018
3 min

What does GDPR mean for social media marketing?

For social media marketers, we see there being two main areas that GDPR will affect. This blog takes a look at both of these.

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