Gail MalcolmJan 23, 20194 minEmployee Advocacy and Social SellingHow your employees can help increase sales and enhance brand authenticity with not just your customers, but your organisation as well.
Ishbel MacleodJan 16, 20193 minUnderstanding social media algorithmsA beginner's guide to how social media algorithms work and how to make sure your posts are seen.
Robyn MurrayJan 10, 20196 minBloggers and Influencers 101Wondering how the blogger and brand relationship works? We take a look at the influencer process and the pros and cons of using influencers.
Ishbel MacleodDec 21, 20183 minWhat will 2019 bring for social media?What will happen to social media in 2019? We all give our predictions...
Ciara MacphersonDec 20, 20185 min2018 in review: Instagram2018 was quite the year for Instagram. From a host of ad updates to the launch of IGTV, we take a look at what the platform got up to...
Richard WardropDec 18, 20183 min2018 in review: FacebookFacebook has been in the news a lot in 2018 - and not always for good reasons. From security to Stories, we sum up the year in our latest bl
Ishbel MacleodDec 17, 20183 min2018 in review: SnapchatIn 2018, Snapchat has been on a mission to prove that it’s more than the dog lens and disappearing posts. Discover what they've introduc
Ishbel MacleodDec 17, 20182 min2018 in review: PinterestPinterest might not be top on your social media agenda, but 2018 saw some big changes for the platform. We take a look.
Gail MalcolmDec 14, 20186 min2018 in review: LinkedInIf you think LinkedIn is a dull place to be on social media, think again! We take a look at what the platform has changed in 2018.
Robyn MurrayDec 13, 20184 min2018 in review: TwitterBots, live videos and timeline changes: a look at the biggest changes to Twitter in 2018.
Ishbel MacleodNov 23, 20183 minLinkedIn launches Stories: is it a step too far?LinkedIn announces "Student Voices" Stories...but does this functionality really suit a professional platform?
Richard WardropNov 2, 20184 minHow to handle a social media crisisA guide to how to spot and react to a social media crisis when it occurs - as well as how to prevent one in the first place!
Ciara MacphersonOct 8, 20183 minIGTV: Should you give it a shot?So, IGTV… what are your thoughts on it? Hydrogen talks to designer Martina Martian about the new platform.
Ishbel MacleodOct 1, 20184 minThe CMA and ASA Influencer's Guide at a glanceWhat you need to know about the CMA, CAP and ASA Influencer’s Guide to making clear that ads are ads.
Ishbel MacleodSep 19, 20182 minWhy e-commerce brands should use Instagram Story’s Shopping featureInstagram has rolled out it's shopping features to all e-commerce brands: here's how it works.
Richard WardropSep 17, 20184 minShould you have a separate customer service Twitter account?Many brands on Twitter have a dedicated support channel to separate marketing activity from customer service. But is this the right approach
Gail MalcolmSep 7, 20186 minSocial Ads 101: Beginner's Guide to LinkedIn AdsFrom promoting posts to sponsored InMails: a complete guide for beginners on how to advertise on LinkedIn.
Daniel RaeSep 4, 20183 minHands-on with Facebook PremiereThe pros and cons of Facebook Premiere, as well as our top tips for using the feature.
Gail MalcolmAug 21, 20184 minSocial Ads 101: Beginner's Guide to Twitter AdsAre you thinking about promoting some of your tweets but have no idea where to start? You’ve landed on the right blog!
Gail MalcolmAug 16, 20183 minSocial Ads 101: Beginner's Guide to Instagram AdsAll you need to know to start advertising on Instagram.